English and Spanish New World Colonies Essay

Most of the powerful Western European Nations became involved in exploration of the Americas. Spain started the trend with the exploration of Columbus. Observers realized that Columbus had not discovered Spice Islands south of China, but a whole new world to the Europeans. Expeditions of exploration in search of wealth were the first action of the explorers of the new land. Immediate metal wealth was not found in the Caribbean Islands, but it was found later on the Americas mainland. England was then enticed to claim land for itself, and claimed the lands of North America and benefited from early trading posts. Spain and England both participated in the exploration and colonization of the Americas, but their ambitions were different based upon the surrounding environment. Spain focused its exploration on the lands surrounding the Gulf of Mexico, and the Pacific link on the Western coast of South America. Like the English, the indigenous people of the acted friendly towards the Spanish explorers, then resisted after unjust massacres occurred. This common reaction comes with the part of human nature that accepts others, and rejects them after they have participated in undesirable actions. Similar to the English, the Spanish also colonized the lands of the new world and developed large cities, which served as political and economic centers. The geography of Central and South America contributed greatly to the amount of metals and valuable resources that were extracted from the ground and from the artifacts of the natives. Unlike the English, the Spanish employed Viceroys, or officials to rule the new world to keep order. These Viceroys reported directly to the king, and could be removed from office by a court of lawyers. These rulers were essential to the vast, spread out landmass that the Spanish conquered. Encompassing many different cultures such as the Aztec and the Inca, it was essential for the Spanish to have powerful political figures to run the government in the place of a king. The English however, relied on direct ties to the royalty of England to run their colonies. The English explored the colder, less metal rich region of North America. Although North America lacked in valuable metals, it was the source of furs that would revolutionize the European economy. The English were similar in  their economic views of establishing permanent colonies after the wealth of the trapping of beavers was extracted. Located within North America were greatly diffused native populations of different tribes. This did not lend well to missionary work, or laborers. Unlike the Spanish, the English did not breed with the indigenous people, and they received slaves from Africa to satisfy their labor needs. But similarly to the Spanish, the English contributed a large amount of their revenue created in the Americas to add wealth to their kings, and to expand the size and power of their armies. Overall, the Spanish and English shared many economic goals in expansion and exploration. However, their political structure and social organization differed from the environmental conditions and the personal cultural views. The establishment in political, social, and economic centers of power was a parallel evolution between these two country’s colonies, as is the enrichment of their country’s treasury and power.

Australian Aboriginal Culture Essay

Aboriginals lived in Australia for about 40,000 years before European settlement began in 1788. During that time they developed an amazing culture all based on survival. They found all of their food from the land. They developed an amazing religion that is based on the fact that everything was created in the Dreamtime, the time before time began. The Aboriginals connect their origins with the Dreamtime. There were hundreds of different tribes around Australia, all with unique languages. Artwork was traded between tribes and people had to learn many languages to be able to communicate with important tribes. The aboriginals found all of their food from the land. The dreamtime laws affected which foods were eaten and which were left alone. As the dreamtime stories differed from tribe to tribe, the food eaten differed. Some animals and plants were only eaten in ceremonies because these animals and plants were significant in the spiritual part of the people’s lives, these animals and plants were called totems. When there was not enough food, the elders got the first choice of food. Many animal organs were saved fro the elders. For sacred reasons pregnant women, girls close to puberty and boys about to go through an initiation were denied foods. Across Australia many primitive ovens and other creations were used to help cook meat. A lot of the food eaten by the Aboriginals was unsafe when raw and untreated. To make foods safe fire was used for meats and fish, nuts and seeds were ground or roasted on coals. Some other foods were also steamed and boiled. The Dreamtime was the time before anything physical existed, the Aboriginals have many dreamtime stories (stories differed in every tribe) which explain how the physical world was created by a number of spiritual beings. Dreamtime stories nearly always have a moral and they contain laws which Aboriginal tribes all followed. Nearly all important things to the Aboriginals have a dreamtime story connected to them, Uluru was apparently a big flat sand hill that was turned into stone by a deed of some beings. Dreamtime stories were told in many different ways, they were spoken, sung, danced, painted and carved onto rock. Many caves have been found around Australia with Aboriginal carvings on the walls. The Ancestors who created everything are left in the physical world as rock formations, plants,  animals and bodies of water. The Aboriginals believe this is to remind them to follow the laws stated in the Dreaming stories. Many historians and geographers believed that the Aboriginals walked to Australia from Asia about 40,000 years ago when the seas were shallow and there was a land mass connecting Australia and parts of Asia. The aboriginals however, believe that their origins are explained in the Dreamtime. They believe that when their Ancestors created everything, the Aboriginals came from the land. This leads to them believing that they have always inhabited Australia. The Aboriginals believe many important animals moved around in the Dreamtime to create the entire physical world. Every small pebble had been created because of something one of the Dreamtime beings had done. Wherever one of the beings died a sacred place appeared (such as Uluru) and when all of the beings were gone the Sun and Moon were created and Man was left on Earth. Because there were so many tribes around Australia, there were hundreds of different Aboriginal languages. Most people in tribes knew over five languages so that the tribe could communicate with other tribes easily. Most of the languages are very complicated as words have different meanings, depending on the situation. Here are some examples of an Aboriginal language: The Kamilaroi Language (NSW) Giwiirr = man Yinarr = woman Gaay = child Baayina = father Barran = boomerang Yarray = sun It is estimated there were around 700 different languages spoken in Australia before European settlement. Aboriginal tribes made sure their people knew the languages of the nearby tribes, so they could form alliances. Tribes had meetings with each other to discuss when and where trade was to occur, when people could enter other tribe’s land and when meetings and ceremonies would be held. Another reason alliances were important was so that the allies could help tribes in war. This was because many of the tribes around Australia waged war on each other. If tribes were allied then the members of the tribe were free to marry members of the other tribe. In the time that Aboriginals had been in Australia developed a unique culture. They had fascinating ways of finding and cooking food. The social life was very complex with all tribes speaking different languages. Their religion was unique, and controlled a lot of what they did in their lives. Overall, the Aboriginal culture is amazing, fascinating and complex in many ways unimaginable to us.

Driving while under the influenced Research Paper

Driving while under the influenced - Research Paper Example Alcohol is a depressant since it lowers the performance of the nervous structure within the body. The act illustrates that the usual brain task is deferred since the individual is not capable of functioning generally. Alcohol has an effect on an individual’s information process sing ability. The consumption of alcohol previous to driving to a great extent enhances the dangers of car crashes, vehicular deaths as well as highway injuries. The more the intake of alcohol, the higher the possibility of the individual being engaged in a misfortune incase he drives (Sherer, 231). There are many reports incidences of populaces who died in travel collides connecting to alcohol. In New York City, in the year 2006, about 17,600 populaces lost their lives in travel hurtle engrossing alcohol. Also in the same period more than 1.6 million drivers were taken into custody for over speeding while high of alcohol or substances. In America, in the year 2012, 10,322 populaces were murdered in alc ohol-impaired travelling collides, it represented almost one-third of every traffic connected deaths. The harshness of alcohol-stimulated dangers depends on the quantity of alcohol present in the bloodstream, which is supported on an individual’s blood alcohol content (BAC) proportion. Majority of the populaces start to experience the results of alcohol when their BAC varies between 0.03% & 0.059%. By this position, the individual feels relaxation, talkativeness and mild euphoria, but they endure from judgment, concentration, coordination, and impaired alertness (Sherer, 239). Once a person’s blood alcohol content gets to 0.03% & 0,059%, the mind’s capacity to hold chores needed for safe travel is interfered with. The mind’s capability to manage eye actions and process information as well does not function properly. This means that the driver under the influence of alcohol uses more time in

Business Proposal to implement a Human Resource Information System for Term Paper

Business Proposal to implement a Human Resource Information System for Castle family Restaurant. This should be written from a theoretical perspective - Term Paper Example They even face various communication problems due to the pace in the business and absence of a proper system solution. The management was unable to connect and control the entire business through a single system. Therefore, a business proposal has been demanded from the restaurant authority. After the thorough assessment of the organization, it has been found that they need an integrated solution for their organization which can connect all eight restaurants through a single system and the entire human resource department work can be controlled from a particular location. As per the assessment, it has been recommended that Human Resource Information System can solve the prevailing problem in an efficient manner. It has been further observed that â€Å"ADP Workforce Now†, a software company can better serve the pressing requirements after analysis of all the facilities provided by this company. The Castle Family Restaurant is in a growth phrase with a vibrant past ten years and also, with increasing profitability every year. They have around 300-340 employees working at the restaurants. Most of them are part time and less than 50% are full time. Mr. Ben Henderson, being the founder of this restaurant tries to set up a restaurant chain in the entire Northern California. Recently, they face a problem though the root of the problem existed since the beginning of the foundation. They never built up or hired any HR team. All the HR related work was conducted by the operations manger. Even they do not have any single network system through which they can maintain the communication with the entire eight restaurants that the family possess and keep the data stored. Consequently, the HR Manager has to visit every location weekly to update the information. It invariably increases the travelling expenses. Recently due to the increase in the cost of gasoline, the HR manager is plannin g to reduce the

Assignment 11 Essay Example | Topics and Well Written Essays - 1750 words

Assignment 11 - Essay Example He argues that the emotions that the appearance creates to people determines their level of appreciation of that particular product. Whatever people see, they react by assigning meaning and value to the item or product. It is by this understanding that product manufacturers try to incorporate affective, behavioural, and cognitive aspects into a product. In the visceral aspects of a product design, the customer is more concerned with how much they like or dislike the product, their emotional response towards the same product, the product’s dichotomous description, whether it is safe or dangerous, pretty or ugly, good or bad. Norman relates these reactions to appearance of the product, and its effects on the customer on their cognitive and affect. The sight of the product, its texture, sound, or smell affects how a person appreciates that product. If the product is eye catching, the likelihood of a person preferring it to another product is high. Women are most likely to be infl uenced by the look and smell, when buying a product (Norman, 2004). Anaesthetics in philosophical terms refer to the nature of art, beauty, and taste with a bigger creation of beauty. It mostly focuses on sensory values and more concerned with judgement. When manufacturing a product, the manufacturer keeps in mind the beauty of such a product for attraction to the people. It is more logic and normal, in deed an expectation that a person is likely to be attracted to a beautiful item than a bad looking item. In justifying his ideas Norman, classified these as behavioural aspects of attraction. According to Norman, a company goes a long way in trying to improve its sales by improving on the image of its products. However, I do not agree with him wholly. The quality of a product is what brings more satisfaction to a customer than just its image. A good-looking product is likely to enjoy high sales over the first few days of its launch. When customers keep using the same product repeated ly, they get to understand the quality and satisfaction they get from the product. If the products are of low quality and with little satisfaction, consumers start avoiding the products. This way, sales start diminishing, as other superior brands, regardless of whether they have a good appearance or not. Thus, image is not everything in the long run, as quality and satisfaction will at the end of the day prevail. 2. Philosophers’ Tool Kit Logic versus Rhetoric The iPod has a fun game that a person can play with close friends. The game allows a person to imagine and guess the songs that would probably be on the most played playlist of the famous people. By imagining about the most famous people in the world, it makes them appear to be closer and make them more real. It is a fact that the game has been installed in the iPod, and perfectly serves its intended purpose of imagining worlds’ famous people and what they might be playing in their iPods, but it is rhetoric tryin g to make them appear closer. It is just a fantasy, may be a hoax that the people could be anywhere close in the region. This is just a game and there is no reality associated with the game, as people play it for fun only (Wittkower, 2008). Explanations It is factual that we live in a designed world, with everything that we use being a design by another person. The design takes the philosophical commitments of everyday life, and not random designs. Every design however took

Organizational Theory Literature and an Analysis of the U.S. Steel Term Paper

Organizational Theory Literature and an Analysis of the U.S. Steel Corporation - Term Paper Example It is also found that, in the context of each organization, two different powers are likely to exist: one originated from the organization’s external members, such as customers and suppliers, and ‘one originated from the insiders, i.e. employees or shareholders’ (Hatch & Schultz 2007, p.356). As for the relation between image, culture and identity, the following assumption is made: the theories that have been published in regard to each one of these concepts are related, more or less (Hatch & Schultz 2007, p.364). The assumptions of Hatch & Schultz (2007) in regard to identity, culture and image in organizations, can be characterized as valuable, providing important insights in the relation of the above organizational aspects. It should also be noted that although no empirical research has been employed for this study, still its findings are quite credible as they are based on important studies that have been published in the specific field. The validity of the study is further increase due to the following fact: Hatch & Schultz (2007) have developed a graph for showing the characteristics of the relation between culture, image and identity, as derived from the research developed on this issue (Graph 1, Appendices). Cultural Diversity in Organizational Theory and Practice Mazur, B., 2010 In the study of Mazur (2010) emphasis is given on diversity, as an issue related to modern organizations. The study is based on two different research methods: a) the literature that has been published in regard to the specific subject is critically reviewed, b) the cultural characteristics of people in a particular region, the North-East of Poland, are critically discussed aiming to show the potential level of diversity in society. Furthermore, the practices followed by firms in the specific region are presented, at the level that can offer important advice on how cultural conflicts in modern organizations can be resolved. The specific study presents the various elements of culture and diversity, as these concepts interact in the workplace. It is noted that diversity cannot be avoided, thus emphasizing on the cultural characteristics of employees would be a key strategy for facing conflicts in modern organizations (Mazur 2010, p.14). It is also explained that the effective managemen t of diversity in the workplace may not be easy, but it can result to a series of benefits for the organization, such as the improvement of cooperation and communication and the increase of employee morale and employee performance (Mazur 2010, p.14). The specific study could be possibly supported with empirical evidence, where available. The use of the case study, as a tool for supporting the research needs of the study, has limited the potential gaps of the lack of empirical evidence. The Classical Theory of Organisation and it's Relevance Alajloni, M., Almashaqba, Z. & Nemer Al-Qeed, M., 2010. Alajloni, Almashaqba and Al-Qeed (2010) refer to the classical theory of organization, as a framework that it is often used for explaining organizational strategies. The above researchers focuses on three particular concepts that are incorporated in the classical the

Home work 1 Article Example | Topics and Well Written Essays - 250 words

Home work 1 - Article Example The contact method used was through online alternatives that could provide statistical data. The financial information and sales of both companies is available through investor information about the company. The research panel of Canalys was able to gather the information from this then find the statistical comparisons between the two companies to show how each is doing in the competitive arena. There were also other statistics gathered from the companies which had Smartphones but were not as competitive in the market. This allowed the same data to be collected with both companies and provided a specific set of answers to the overall competitiveness within the companies. The main data was then distributed to AFP to finish the study and to provide information to the general public. The information provided by the survey included several statistics related to both Smartphones. The comparison began with the fourth quarter results of 2010 with both Smartphones, which included sales of 32 .9 Androids and 31 million Symbians. The Google percentage of sales was also compared, which included 8.7% of sales in 2009 and 32.5% in 2010, compared to Nokia, which was 44% in 2009 to 30.6% in 2010.

Bullies Essay Example | Topics and Well Written Essays - 1000 words

Bullies - Essay Example However, bullying has not been constrained to the learning environment since the problem has also spread to workplaces and cyber bullying. This essay will cover the causes and possible solutions of bullying in details. The causes of bullying vary depending on the age, environment, and the background upbringing of an individual. This implies that the reasons that would influence one to be a bully in the workplace differ from the reasons that influence bullying at school. However, the most cited reason for bullying is personal inadequacy (Booth, Robson & Welham, 2004). In order to fight the inner feeling of emptiness, a bully usually harasses people of weak physical nature in order to achieve high self-esteem. Since the causes of bullying differ depending on the environment, the essay will examine the sources of bullying both in school and at the workplace, separately. Since students are raised in different backgrounds, psychologists have stated that the family background of a child can influence his/her character in their lifetime (Booth, Robson & Welham, 2004). The environment in which a child is brought up will affect how he/she relates with others as well as himself/herself. The best performing students in academics are usually brought up in stable religious families. Therefore, the parent-child relationship influences the child’s personality. Strained parental relationship has been identified as one of the main causes of bullying (Hurley, 2012). Most bullies lack a warm, affectionate, and caring bondage with their parents. Most of these parents subject their children to high academic expectations, which exert pressure on the students. In order to cope up with the pressure, the students turn to weak students and bully them. Moreover, children whose parents are illiterate, or drug addicts are more likely to become bullies due

Explore how Bob Dylan portrays transient figures in Like a Rolling Research Paper

Explore how Bob Dylan portrays transient figures in Like a Rolling Stone, and discuss how these portrayals contribute to t - Research Paper Example Bob Dylan was growing up personally and evolving his music in the context of the early Beat movement at this time. However, what was an underground movement in the early 60’s rapidly became mainstream with the Beatles and other rock groups gaining mass popularity in 1965. This transition can be seen on Bob Dylan’s album â€Å"Bringing it Back Home† (1965), which included one side of folk songs in the style he had popularized and come to be known by, and the other side featuring Dylan’s first electric guitar based rock songs. (Kemp, 2001) Thus, in the classic song â€Å"Like a Rolling Stone,† Dylan composed a morality tale in the style of an anthem addressed particularly to this division within the movement, discussing the different aspects involved with the mystical and revolutionary path of the underground when it meets the mainstream acceptance and propagation. Eastern Mysticism rooted in Buddhism, Taoism, Hinduism, Yoga, and Sufism was highly inf luential on the Beat Poets of the 1950’s and forms the metaphysical basis for many of their works of literature. Bob Dylan can be considered highly influenced by the Beats, and also widely read in their literature at the time. This influence can be seen in the counter-culture lifestyle promoted by Dylan in his music. As Dylan biographer Sean Wilentz wrote in a New Yorker article on the Beats titled â€Å"Penetrating Aether: The Beat Generation and Allen Ginsberg’s America,† â€Å"Dylan knew the poems, Ginsberg later claimed. ‘Someone handed me Mexico City Blues in St. Paul in 1959,’ Dylan told him. ‘It blew my mind.’ It was the first poetry he’d read that spoke his own American language, Dylan said—or so Ginsberg said he said. Maybe, maybe not. Without question, though, Dylan read Mexico City Blues and was deeply interested in Beat writing before he left Minneapolis for New York. (Like other Beats and hipsters, his friend Tony Glover ordered a paperback copy of William Burroughs’s Naked Lunch from France, where it had been published by Olympia Press in Paris in 1959 as The Naked Lunch— uncertain whether the book, deemed obscene by American authorities, would clear customs. The book indeed arrived, and Glover lent it to Dylan, who returned it after a couple of weeks.) And Dylan’s involvement with the writings of Kerouac, Ginsberg, Burroughs, and the rest of the Beat generation is nearly as essential to Dylan’s biography as his immersion in rock and roll, rhythm and blues, and then Woody Guthrie. ‘I came out of the wilderness and just naturally fell in with the Beat scene, the bohemian, Be Bop crowd, it was all pretty much connected,’ Dylan said in 1985. ‘It was Jack Kerouac, Ginsberg, Corso, Ferlinghetti †¦ I got in at the tail end of that and it was magic †¦ it had just as big an impact on me as Elvis Presley.’† (Wilentz, 2010) Ro lling Stone magazine states that Bob Dylan was the first musician of the modern era to have his lyrics considered by critics and the public to be works of literature. (Kemp, 2001) In this regard, Bob Dylan can be considered a Beat Poet, and his music concerts were played in venues with audiences made up of

Myth as (Roman) History Essay Example | Topics and Well Written Essays - 2750 words

Myth as (Roman) History - Essay Example With a tendency to illustrate stories in terms of black and white, good and evil, exemplary and deplorable, myths manage to capture the basic ideologies of a given culture and paint a picture of what everyday life might have been like within that culture. The way in which the myths changed over time reflect changes in the ideologies of the people telling the stories, editing and changing to suit new or emerging concepts as a result of trade, enlightenment or other factors. To illustrate how changing myths reflect a changing culture while also providing clues to that culture, it is helpful to examine several similar myths that have been preserved for a specific ideological concept. For this study, the concept of rape will be examined through the stories of the Sabine Women, the rape of Lucretia and the rape of Europa to indicate the attitudes of the ancient Romans and Greeks regarding women and feminine issues. The origins of Rome are included in the story of the rape of the Sabine women. According to early accounts, the new Romans were aware that while they had the strength to withstand invasions, they did not have the women necessary to continue their lines into the next generation but offers for marriage sent out to neighboring nations were refused. To overcome this barrier, Romulus and the other Roman men invited several neighboring nations to join them in one of the larger celebrations of Neptune and, when everyone had been gathered, the women were snatched by the Romans while their families and other men were pushed out of the city. Livy (1st cent.) calmly explained how the youths of the city grabbed the girls that were nearest to hand, but that some had already been reserved for the senators and relates how their grief was assuaged by the assurances of Romulus that they would be given full rights of marriage and that the children that would be the inevitable result of the mass rape would reconcile them to their husbands.

Information Technology Management Emphasis Essay Example for Free

Information Technology Management Emphasis Essay The Master of Business Administration—Information Technology Management is specifically designed for experienced business professionals and managers seeking upward career mobility in the information technology arena. The program prepares you for a mid-level to upper-level information technology management position in business, industry, and non-profit organizations. MBAITM Understanding the Competency-Based Approach Practically speaking, what does it mean when we say that WGU programs are competencybased? Unlike traditional universities, WGU does not award degrees based on credit hours or on a certain set of required courses. Instead, students earn their degrees by demonstrating their skills, knowledge, and understanding of important concepts through a series of carefully designed assessments. Progress through your degree program is governed, not by classes, but by satisfactory completion of the required assessments that demonstrate your mastery of the competencies. Of course, you will need to engage in learning experiences as you brush up on competencies or develop knowledge and skills in areas in which you may be weak. For this learning and development, WGU has a rich array of learning resources in which you may engage under the direction of your mentor. You will work closely with your mentor to schedule your program for completing the assessments. (We discuss assessments in much more detail later in this guide.) You will work closely with additional faculty members as you proceed through courses of study that are designed to lead you through the content you must master in order to pass individual assessments. The benefit of this competency-based system is that it makes it possible for people who are knowledgeable about a particular subject to make accelerated progress toward completing a WGU degree even if they lack college experience. You may have gained your skills and knowledge of a subject on  the job, accumulated wisdom through years of life experience, or, indeed, took a course on a particular subject. WGU awards a degree to you based on the skills and knowledge that you possess and can demonstrate, not the number of credits you have on your transcript. Accreditation Western Governors University is the only university in the history of American higher education to have earned accreditation from four regional accrediting commissions. WGUs accreditation was awarded by (1) the Northwest Commission on Colleges and Universities, (2) the Higher Learning Commission of the North Central Association of Colleges and Schools, (3) the Accrediting Commission for Community and Junior Colleges of the Western Association of Schools and Colleges, and (4) the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges. The university’s accreditation status is now managed by the Northwest Commission on Colleges and Universities (NWCCU). The university is also accredited by the Distance Education and Training Council (DETC), and the WGU Teachers College is accredited by the National Council for Accreditation of Teacher Education (NCATE). The nursing programs are accredited by the Commission on Collegiate Nursing Education (CCNE). The Health Informatics program is accredited by the Commission on Accreditation for Health Informatics and Information Management Education (CAHIIM). The Degree Plan The focus of your program is your personalized Degree Plan. The Degree Plan is a detailed blueprint of the learning resources and assessments that comprise your program. The length of your program depends on both the amount of new information you need to learn and the amount of time you plan to devote each week to study. Students will vary widely in the specific skills and information they need to learn. For example, some may be highly knowledgeable in a subject matter and would not need to engage in new learning opportunities. Others may find that portions of the program require completely new learning and that they may need to take an online class or participate in a study module to acquire the knowledge and skills needed to pass the program competencies in that area. Some individuals may be able to devote as little as 15ï€ ­20 hours per week to the program, while others may have more time. For this reason, you will complete pre-assessments to help your mentor form a profile of your prior knowledge and experience for use in creating your Degree Plan. WGU’s Mentoring Approach ]Our mentoring approach is a powerful component of the WGU educational experience. When you enroll at WGU, you will begin interacting with your personal mentor, course mentors, and support staff. Your mentor takes an active role and a personal interest in your success. Whether by e-mail or phone, your mentor will be your ―point personâ€â€" of communication throughout your program. Your mentor will help motivate you to work hard to complete your program. When you have questions or concerns, your mentor team will help you resolve them. You and your mentor will work together to evaluate your educational background, strengths, and weaknesses. With this analysis, your mentors will help determine in which areas you are already competent (and can move quickly to assessment) and areas you need to work on; this will become your personalized Degree Plan. Your mentor will direct you to the Courses of Study that contain the best learning resources for you (courses, texts, independent study modules, etc.) and are supported by course mentors that serve as your content experts for each area of study. As you proceed through your academic program, you and your mentor will determine when you are ready for the required assessments. If you are ready, your assessment will be scheduled. You will follow this same process as you proceed through each domain. Connecting with Other Mentors and Fellow Students As you proceed through your Degree Plan, you may also have direct contact  with other faculty members. These communications can take a variety of forms, including participation in learning communities, office hours via the courses of study, and webinars. As a WGU student, you will have access to your own personal MyWGU Student Portal that will provide a gateway to courses of study, learning communities, and program communities where you will have interactions with faculty and other students. Courses of study and communities are specifically designed to support you as you develop competencies in preparation for your assessments through the utilization of threaded discussions, blogs, and chats that are guided by content experts. You will access your program community during the Education Without Boundaries introductory course to network with peers who are enrolled in your program and to receive continued support through professional enrichment and program-specific chats, blogs, and discussions. WGU also provides a Student Services Associate to help you and your mentor solve any special problems that may arise. Education Without Boundaries Orientation Education Without Boundaries (EWB) is a required orientation that focuses on acquainting the student with WGU’s competency-based model, distance education, technology, and other resources and tools available for students. You will also utilize tutorials, message boards, online MBAITM chats, and other activities to connect with other students in your program. This orientation is completed before you start your first term at WGU. Transferability of Prior College Coursework Because WGU is a competency-based institution, it does not award degrees based on credits but on demonstration of competency. However, if you have completed college coursework at another accredited institution, you may have your transcripts evaluated and may be able to have some lower-division or co-requisite assessments cleared. The guidelines for determining what will  Ã¢â‚¬â€¢clearâ€â€" through transfer vary based on the degree program. The following transfer guidelines generally apply to graduate programs: Graduate domains (i.e., subject areas) cannot be cleared through transfer. Requirements in the domains that can be considered the degree major cannot be cleared through transfer. Furthermore, WGU does not clear any requirements based on the students professional experience and does not perform a resume review or portfolio review that will automatically clear any degree requirements. Degree requirements and transferability rules are subject to change in order to keep the degree content relevant and current. Remember, WGUs competency-based approach lets you take advantage of your knowledge and skills, regardless of how you obtained them. Even when you do not directly receive credit, the knowledge you possess may help you accelerate the time it takes to complete your degree program. Continuous Enrollment, On Time Progress, and Satisfactory Academic Progress WGU is a ―continuous enrollmentâ€â€" institution, which means you will be automatically enrolled in each of your new terms while you are at WGU. Your terms are six months long. Longer terms and continuous enrollment allow you to focus on your studies without the hassle of unnatural breaks between the shorter terms that you would experience in a more traditional environment. At the end of every six-month term, you and your mentor will review the progress you have made and revise your Degree Plan for your next six-month term. WGU requires that students make measurable progress toward the completion of their degree programs every term. We call this On Time Progress – denoting that you are on track and making progress toward on time graduation. As full-time students, graduate students must enroll in at least eight (8) competency units each term, and undergraduate students must enroll in at least twelve (12) competency units each term. Completing at least these minimum enrollments is essential to On Time Progress and serves as a baseline from which you may accelerate your program. We measure your progress based on the assessments you are able to pass, not on your accumulation of credit hours or course grades. Every time you pass an assessment, you are demonstrating that you have mastered skills and knowledge in your degree program. For comparison to traditional grading  systems, passing an assessment means you have demonstrated competency equivalent to a ―Bâ€â€" grade or better. WGU has assigned competency units to each assessment so that we can track your progress through the program. A competency unit is equivalent to one semester credit of learning.

Climate Change And Global Warming English Language Essay

Climate Change And Global Warming English Language Essay Throughout this assignment we will be tackling the problem of global warming and climate change. We will be finding different alternatives of how we can raise public awareness on global warming and climate change. We will also be analysing the problems and the positive outcomes caused by this phenomenon, and also the strategies that are already being implemented. 1.2 Setting the sequence White Identify the current situation of climate change and global warming. Black Evaluate the problems and dangers caused by global warming. Green Provide solutions and strategies to improve the situation and awareness. Yellow Classify the benefits from introducing the above strategies. Black Outline what might not work from our strategies. Red Provide feelings on the subject. Blue Provide conclusion on what we believe is the right thing to do. 2. White Hat In order to arrive at certain solutions on how to raise public awareness on climate change and global warming, we have decided to examine the present situation by firstly using the White Hat which focuses on analysing the data available and other numerical figures. 2.1 What do we know? In February 2007, the United Nations presented a report which stated that global warming (the name for the phenomenon climate change) is happening and will continue to occur for centuries. Furthermore, the report also stated that humans activity has been the primary cause of increasing temperatures over the past few years. According to a number of studies it has been proved that the climate has been at its warmest in the last decade. The burning of fossil fuels (burning great amounts of oil, natural gas and coal in order to power homes and vehicles) is the major activity that is affecting the warmth of the Earth because heat gases are being trapped (carbon dioxide) into the atmosphere. These gasses are also known as greenhouse gases. Due to these warmer temperatures there are other changes affecting the climate, such as melting glaciers and stronger storms, since air, water and land are all linked to this phenomenon. Todays bottled water companies promote their product as a convenient and a healthy one. The packages suggest that the product is green, however the making, filling and shipping of these plastic bottles generates huge amounts of carbon dioxide emissions that eventually contribute to global warming. Although plastic can be recycled it poses a solid waste disposal problem. Therefore when it comes to satisfying short-term consumer wants, the bottled water industry may be potentially harming the environment and causing climate change in the long-run. The progress in technology has been of great help throughout the years. There was the introduction of solar panels, geothermal energy, carbon capture and underground storage amongst others. Technology allows people to switch from burning fossil fuels to generate energy to other cleaner and more efficient energy sources. People are aware of the present situation and technology been a great contributor, through the use of social networks and television programs. Schools also assist young children to be more aware of environmental concerns by clean-up the world activities etc. 2.2 What do we need to know? It is still uncertain whether global warming is really happening, so why do we have to spend large amounts of money if maybe we are not at risk? We could invest our money in helping this climate change phenomenon; however one could ask whether we are making a big deal out of it more than we should. Are people actually the major cause of global warming? We need to find out whether people are the only contributors to global warming or whether there are any other factors affecting it which we still dont know about. Who and what is in danger if global warming increases? We need to identify the species that are in danger of extinction, the growth life of plants and trees and also the effect on human health. 3. Black Hat By using the black hat, we have analysed the problems that are caused by climate change and global warming. 3.1 What could the possible problems be? There are several problems that could harm the Earth, some of which are: The melting of the ice caps, which is full of fresh water, reduces the percentage of salt in the sea and also results in an increase in the sea level. If sea levels continue to rise many low lying countries will be under high risk of eradication. The sea is also becoming warmer. As a result the probability of more frequent hurricanes also increases. More erratic weather across the world. In certain areas there is lack of rain whilst in other areas there is severe flooding, which is one of the most crucial impacts of global warming. If the planet continues to get warmer, dry areas of land are likely to be destructed by fires. This would also increase the problem of air pollution because of the amount of carbon dioxide emitted. An increased amount of humid air generated by global warming will trigger more hazardous thunderstorms. These storms are common to initiate wildfires as mentioned above. Most common diseases result from these climate changes, for example with the rise of temperatures there is an increase in the number of mosquitoes which will enable the spread of disease, e.g. Malaria. Due to some weather changes across the globe, certain sports that are practiced in cold areas will eventually have to stop, such as: ice-skating, sledding, skiing, figure skating etc. The Bolivian Ski resort is a perfect example of such matter, which is the highest ski resort that has recently started disappearing due to warmer temperatures and the melting of ice. 4. Green Hat The Green hat was used in order to get an idea of what one could do to help the environment as a whole and thus reducing Global warming. 4.1 What could we do? One may think that a single person cannot stop global climate change. This is not true because those simple actions one does are the first steps that are multiplied by millions of other people everywhere. In order to try to improve the situation we find ourselves in, we need to come up with certain changes that could help the global warming and climate change. These methods are already being implemented: Use less heat and air-conditioning by using less heat and air-conditioning in our homes we are using less power and therefore there is a reduction in burnt fossil fuels, meaning that there will be less greenhouse gases, which as we have already mentioned, are the major cause of global warming. Reduce, Re-use, Recycle by using the 3Rs we would be reducing waste by separating paper, plastic, metal and glass into separate bins which can then be processed and transformed into other goods, such as recycled plastic and glass bottles, and recycled tissue paper. Besides recycling, plastic bottles, lunch boxes and glass bottles can be reused. We can also recycle batteries, electronics and wood. Buy energy efficient products lately we have seen the introduction of solar panels which absorb light from the sun and generate electricity in our homes. We can reduce power by buying energy efficient appliances such as fridges, light bulbs and others. We can also buy rechargeable batteries so that we can recharge them instead of having to buy new ones. Reduce the use of personal cars instead of using our personal car and thus emitting carbon-dioxide, we should try other alternatives such as: walking or cycling, sharing cars (if two people are going to the same place one should pick up the other) and make more use of public transport. Planting trees Plants and trees pass through a cycle called photosynthesis, which metabolizes carbon dioxide gases from the air and releases oxygen; this helps global warming by decreasing the level of CO2 emissions. Encouraging others for us to make an impact on the climate change and create more awareness on the subject, we need to act upon these methodologies and also encourage others to do so, because every little help can make a difference. Use Less Hot Water In winter, everyone would enjoy a hot bath after a long day at work. What people dont know is that hot water is the highest energy consuming variable. By doing simple things, such as taking a shower instead of a bath, keeping small amounts of water in the kettle and also trying to wash clothes at a lower temperature, we would be reducing the amounts of energy consumed. 4.2 What else can we try? Apart from the solutions mentioned above which are already being adopted, we came up with further ideas which can help in this situation. Gyms that run by peoples energy we thought that there could be certain places, such as gyms or sports centres, where all treadmills, rowing machines, bikes and other equipment should have attached to them a compact generator that converts the motion of the wheels into electricity, which is then fed into the power grid thus transmitting energy produced by everyone into power for the same gym. By peoples sweat, the use of burning fossil fuels is reduced because we are using less power. Solar power instead of batteries those electronics that use a lithium ion battery can be exchanged into items that work with solar energy, for example mobile phones which will eventually become lighter. Calculators that function without the use of batteries already exist. Another thing that could help is to create chairs that whenever one sits on them they gain heat from the warmth of ones body and this heat is transformed into energy. These chairs can be used in schools or at working places where people are seated for a long period of time. A different thing we could try is to surround buildings with solar panels. These buildings should be built in abandoned areas or on government grounds because they will not be ideal for people to live in as they will have no natural light and air. The government then could use the power generated from the solar panels for governmental departments and can also be distributed to people in order to reduce their bills. By surrounding the whole building we would gain light during any time of day. 4.3 What will overcome our difficulties? Determination is the most important key that will help improve the situation. If people are not aware of the problem we need to help them understand more what is going on. From peoples perceptions we could identify what do they know about global warming (through television programs, radio, social media etc.) however they need to pay more attention to the effects that their actions are having on the environment and also how they can improve the situation. Since people must be more aware of this problem, we should do something about it, like for example: More school activities for young children clean-up the world campaigns are not really instigated at schools these days. For younger children one could create plays that are more fun and educative. Informative television programs although there are already many programs and discussions, we have to be more specific on what one should do and what the real problem is because sometimes we take global warming for granted. Presentations to young adults young adults are pressured by friends, social media and also famous people so we need to create more awareness in them by means of entertainment, such as: produce movies on global warming, creating facebook pages on how they could help the situation, and also encouraging celebrities to promote this phenomenon. From our idea of creating gyms that run by peoples energy we could also give some incentives so that it will be more used. When people enter the gym, they should be given a swipe card before starting to exercise. Then, by the use of these swipe cards, the gym crew could monitor how much time each individual has spent on each machine and then calculate how much energy each individual has generated. Every year the gym crew will look at each individuals swipe card and give rewards depending on how much energy each individual has generated for the gym. Door-to-door talks we dont usually see people who come to talk to us about climate changes. This needs to be done because people may be more willing to learn if they are shown what could be done at home. 5. Yellow Hat When implementing the strategies mentioned above, one may notice that loads of positive factors arise. We have used the Yellow hat to evaluate the benefits. 5.1 What could the positive values of global warming and climate change be? The next ice age may be prevented from occurring: several studies show that in the future, sheets of ice will be formed due to the decline in the temperature of the Earth, which will cause the ocean levels to decline and the polar ice caps will cover most of the globe. However, present studies are showing that emissions of greenhouse gases (such as the carbon dioxide) are heating the atmosphere to a degree that the next ice age which was predicted, may be postponed indefinitely. More Usable Land: As the globe warms, high-latitude zones could become agriculture-friendly (longer growing seasons) thus an increase in food production will take place. The presence of carbon dioxide has a fertilizing effect on the growth of plant life. Furthermore, natural resources would become much easier to extract. Carbon dioxide is good for plants: Several researchers have stated that much of the plants will do better in a CO2 environment than in the current atmosphere, which contains only trace amounts of their basic food. As already mention above, a warmer world would mean longer growing seasons, thus providing more food for animals and humans. Warmer weather is safer: Many people, particularly among vulnerable groups like the elderly, die from cold weathers. Therefore due to rising climatic temperatures less people will die. Furthermore, in countries where there is snow, fewer accidents may occur. This is because the streets will be free from ice and snow and driving will be a lot safer. Heating bills will also be significantly lower. 5.2 What are the benefits of the new strategies? Apart from helping the environment and the climate, there are further benefits that we could gain from our inventions. By instigating the idea of a gym powered by the people, we are reducing the burning of fossil fuels but we are also giving people the opportunity to do some exercise and live a healthier lifestyle. If we do give incentives people will be more willing to exercise as they will be gaining something while doing so. Thus we would be benefitting from a healthier community. Mobiles Using solar power instead of batteries is better for the environment compared to other electrical power. By using these solar powers for charging mobiles we would be saving the power of electricity and therefore reducing the electricity bill. Chairs We are continuously bombarded with advertisements regarding our health, stating that it is important to avoid sitting for prolonged hours. But if by sitting we would be doing something for the environment, then one might say that we are getting something positive out of it. By these chairs we would therefore reduce energy consumption and thus also reduce the high energy costs. Since solar power is described as a zero emission or emission-free form of energy, the buildings covered with solar panels would therefore reduce greenhouse gases to a minimum amount. 6. Black Hat We are using the black hat once again to outline what could be the malfunctions of our inventions. The idea of creating client-powered gyms has some limitations. One limitation could be that energy output from a single exercise machine is quite low, thus not sufficient enough to transmit energy in the gym. When we think about the mobile phones that work with solar power, we have to discuss what would happen if there is no sunlight during the day. This could be a problem because the mobiles wont work and the purpose of the idea would be redundant. The creation of the chairs might have certain problems. The first problem is that one may doubt the idea whether it is even possible to reach such a high temperature enough to generate electricity. The second issue could be that in order for the seats to be warm enough to generate electricity it would definitely require a long period of time. Furthermore, chairs of this type will be costly and it would not be ideal for schools to make use of them. Solar panels are expensive and so it could be difficult to cover a whole building. Also building solar energy projects does result in some greenhouse gases emissions, not from the solar panels themselves whilst they are working, but while we are installing the solar panels. When solar photovoltaic panels are damaged or disposed off incorrectly, they may create a more hazardous environment because they contain certain materials, like oils and molten salts, which are potential spills. 7. Red Hat We used the red hat to express our feelings about climate change and global warming. We feel that this phenomenon is a serious problem that needs to be tackled in a way or another. The red hat was also used in order to express our feelings on the process of making this assignment. We felt that the assignment came along really good and we had good teamwork. Our feelings about global warming are that, whether it is really happening or not, we should still do something about it. Even if global warming is not really happening, we think that all the little things we have mentioned above do make a difference in improving our health and the environment. Thus if people are more aware about it they will be more willing to actually do something to help protect the environment. 8. Blue Hat To conclude we used the blue hat to discuss what we think is the best solution. We all believe that we should start practicing some of the mentioned strategies and start making a change. Although there is still no scientific proof that the major cause of climate change and global warming is human activity, we think that everybody (from the young to the elderly) should start cooperating with one another and start paying more attention for our own sake.

Impact of Slavery on a Child

Impact of Slavery on a Child Life of a Slave Child It is hard to imagine growing up in the slave era. With the luxuries that even the poorest of children have in current times, makes the life a slave child even more unbelievable to say the least. A child that grew up as a slave suffered a very brutal, harsh childhood on a number of different levels. Not only was the suffering physical it was also psychological. The psychological far outweighing the physical, in my opinion. From birth to the end of many slaves lives, they often felt powerless, inferior, shame, and perhaps the most damaging psychological effect was the sense of not having family ties and fearing separation from family. Physically, slave children suffered from physical labor at young ages, poor nutrition and sanitation. Often times this conditions lead to many serious if not fatal diseases. Slave children were valued assets to slave owners and were given a monetary value and while some young toddler aged children lived in the masters homes, there lives were far from lux urious. Toddler aged children were often held responsible for taking care of infant children of the master. As they got older, they were responsible for domestic chores, such as, housekeeping, fanning their masters, cooking, etc. and eventually were sent to the fields to work as young teenagers. Growing up in the 1990s and early 2000s this world seems so far from what I ever knew as a child. During play, slave children would create games that would help them deal with their surroundings. They wanted to feel they had some control over the things that were going on around them and teach them how to be adults. Games such as Hide the Switch and Auction were just a couple of the games slave children played to prepare them for the actual beating or selling of a family member. They also did not have manufactured toys. They would create balls to play with out of yarn and old socks. Games also were used as learning tools for slave children that were deprived of education. For example, Hide and Seek was used to learn to count. Several other games were used to enhance verbal usage and ring games were a way of release of emotions a child may be feeling by allowing them to make rhythms. Slave children often hunted and fished as competitive sports, which also allowed them to make their families a little better off, they tended to stay away from games that required someone to lose. Old er children would be on watch to notify the younger children that a master was approaching by singing a song. This is also something children in modern times do, they look out for someone of authority coming but the roles are reversed, the younger children are usually the one watching out. Slave children looked forward to being able to work in the fields. They were at that time allowed to receive some of the same benefits as the adults, such as rations of food and more clothing. This usually happened at around the age twelve. Again, it is hard to image as a child of twelve that I had to go work to receive a full meal or clothes. At twelve, my parents made sure that I had better clothes than them and was never denied food when I was hungry. Not only was it hard being a child during the slave era, it was as equally hard, if not harder, being a parent. While in todays world becoming a parent, regardless of age, is one of the best moments of your life that was not the case with slave parents. Slave parents would deliver their children with bitter sweet emotion as they knew what suffrage lay in wait of their children. This was especially the case with female children. Female children were sexually exploited starting as a very young age. The sexual assaults physically were brutal, not to mention the emotional and mental effects sexual assaults had on female slaves. Children that were conceived in the manner of sexual assault by slave masters and considered mulatto were mistreated on an entirely different level than other slave children and were most likely separated from their mothers because the mistress of the plantation didnt want them around. Fathers had a hard time dealing with being able to protect their families from the harshness surrounding them. When a father did attempt to protect his children, they or he was sold to a different plantation, so in an effort to keep his family together he would stand by and watch injustices done to his family. In my opinion, being able to keep his composure in certain situations made him a better father than by not keeping his composure. Slave owners in justification of working pregnant women in the field and lowering their rations of food where in fact one of the biggest reason that the slave child morality rate was so high. I do not believe that slave owners actually thought that working the fields actually made delivery of a child easier nor do I believe they thought not feeding the mother would lower birth weight of the child. It has often been said that children were resilient and this is proven over and over again with slave children. Children born into slavery learned to deal with there conditions on away no other child has ever had to do. They rose above these transgressions by learning how to read and write, learning racial etiquette, taking personal responsibility for themselves and looking to a higher power to end their suffering. At the onset of the Civil War, women and children slaves sought refuge with the Union while boys as young as ten joined the military to fight in the war. Others such as Frederick Douglas escaped slavery, became educated, and fought for rights of slaves on a national level. The hate slavery generated between black slaves and white slave owners over 150 years ago was so I posit that even after 150 years have passed it is still one of the causes of racial tension in the world today.

Possessions of Character in The Things They Carried by Tim OBrien :: The Things They Carried Vietnam War Essays

Possessions of Character in The Things They Carried by Tim O'Brien "The Things They Carried," by Tim O'Brien, contains many references to "possessions of character." Many things Lt. Cross carries were carried by all, including: military equipment, stationery, photographs, diseases, food, the land of Vietnam itself, their lives, and even more. O'Brien highlights these along with special things that Lt. Jimmy Cross carries. He, thus, reveals something of what Cross values. Belongings reflect his character and thoughts. "Grief, terror, love, longing--these were intangibles, but the intangibles had their own mass and specific gravity, they had tangible weight." Lt. Jimmy Cross carries letters and a pebble from Martha, a girl whom he cares about greatly, but she does not share the same emotions for him. He carries these things to remind him of her, of his feelings for her. At the end of every day he ritually unwraps them and reads them. These letters are light in weight, only ten ounces, but prove to be a heavy burden. Above all, he carries the responsibility for the lives of his men. He is dreaming when Lavender is shot, and so he blames himself for it. Lavender's death was something which "He would have to carry like a stone in his stomach for the rest of the war." He does not always pay attention to what is most important, his men. Lt. Jimmy Cross burns all of Martha's letters at the end of the story, trying to forget her, to erase the memory. Still, he carries her in his mind along with the haunting memory that she was not involved. Martha is just a part of the technicalities now, he bids her farewell in his mind and decides to rid himself of the pebble. He is past his days of dreaming and hoping. Everything that Lt. Cross carries has more physical weight than those letters, but none were more of a burden to him.

Education: Encouraging Lives Essay -- Education Careers Teaching Teach

Education: Encouraging Lives My desire to become a teacher goes beyond a professional aspiration; it is also a personal commitment to self-growth and societal advancement. Since the time I was in school I have had the opportunity and pleasure to work with young people and listen to their problems in school and in their lives on a level where I’m neither a peer nor an authority figure. During this time I have decided to devote myself to these young people; I want to know that I can make a difference in their lives. With my teaching certificate, I will fulfill personal goals, make a change in student’s lives, and inspire younger generations to look for horizons as of yet unconceivable to them. I am now old enough to know what is truly important to me. My life is enriched by improving the quality of others’ lives. Only through exposure, only through learning, can anyone aspire to reach his or her greatest potential. In essence, how can we dream of greater possibilities if we do not know they exist? As in the Biblical parable, I want to teach men to fish and feed them for a lifetime. From my personal experience I believe some teachers have forgotten what a critical role they play in not only the futures of the students who sit before them, but in the future of all our lives collectively. I do not want anyone to look back on their life and see me as one of these teachers but as a teacher that inspired them to be something they never dreamed possible. Teaching involves a multi-level commitment to each and every student, including teaching styles, respect, counseling, and inspiration. Psychologists recognize that individuals have a variety of comprehension and learning abilities. Some people learn through audio and visual stimul... ...e to understand by using real-world experiences. I believe as Jean Piaget did, a constructivist, "to understand is to discover, or reconstruct by rediscovery, and such conditions must be complied with if in the future individuals are to be formed who are capable of production and creativity and not simply repetition" as mentioned in his book, To Understand Is to Invent. I do believe people need to learn with Great Books, but comparing things with the real world helps the understanding of these books. In conclusion, my desire to teach is only impeded by the next few years of education that I need to acquire my degree. I understand this will change the role I play in youth’s lives from my current position to an authority figure, but I do believe it will be a change for the best. Teachers wear big shoes and I am committed to filling those to the best of my ability.

George Frederic Handel :: essays research papers

George Frideric Handel   Ã‚  Ã‚  Ã‚  Ã‚  George Frideric Handel was one of the greatest composers of the late baroque period (1700-1750) and, during his lifetime, perhaps the most internationally famous of all musicians. Handel was born February 24, 1685, in Halle, Germany, to a family of no musical background. His own musical talent, however, began to show before his tenth birthday. He received lessons from a local organist, the only musical instruction he would ever have. His first job was as church organist in Halle. In 1703 he traveled to Hamburg, Germany. It was here, in 1704, he composed his first opera, Almira. After achieving great success he soon felt the urge to move on to Italy, the birthplace of operatic style. He first stopped at Florence in the fall of 1706. Later on in the spring and summer of 1707 and 1708 he went to Rome, and in the late spring of 1707 he made a trip to Naples. In Italy Handel composed operas, oratorios, and many secular cantatas; he ended his Italian trip with the spectacular success of his fifth opera, Agrippina (1709), in Venice. Other Composers of George Frideric Handel’s Time Bach was a German organist and composer of the baroque era, one of the greatest and most productive geniuses in the history of Western music. In 1756 Mozart was born in Salzburg, Austria. One of the greatest composers in Western music tradition, Mozart began composing at age five. By the time he was 13, he had written sonatas, operettas, and symphonies. His works include The Marriage of Figaro , Don Giovanni, and The Magic Flute. Beethoven was one of the world's greatest composers was born in Bonn, Germany, in 1770, Beethoven began to lose his hearing in 1802. By 1817 he was totally deaf. Beethoven wrote classical pieces greater than anyone else of his time like his third Symphony, Eroica and his Ninth Symphony. The Ninth Symphony, composed in 1824, begins with â€Å"void music† which may have originated in the silence and gloom of Beethoven's own deafness, but the symphony then explodes with a wonderful array of sounds. One of the most beautiful pieces of music ever composed. Arts and Architecture The Taj Mahal in India was completed in 1648.

Ethical Dilemmas Essay

There are three situations presented in the simulation which poses different ethical dilemmas on the part of the decision-maker. The symptoms of the respective dilemmas and their root causes shall be discussed individually because â€Å"analysis would be proper if they are able to locate the root cause of the conflict† (Lee). The Indiscreet Relationship The first situation presented was an indiscreet relationship between a boss and his secretary. The boss took the secretary along with him during business trips at the expense of the company. He even promoted the secretary to junior account executive. This problem created a stir within the company and corridor talks went around saying that the way to make it through the ladder of success in the company was through less than ethical means. This has caused an unrest among the employees of the organization that an ethical stand should be taken. However, the decision-maker had an ethical dilemma in making his decision. The boss, Patrick, is his former friend and colleague who was the one instrumental in landing him his job. Patrick also helped him during his early days with the company in getting hold of the ropes of the business of the company. On the other hand, company morale is going down because the employees think he is an unethical leader for allowing Patrick have his way in maintaining an indiscreet relations with his subordinate and in spending company resources in the process. This is what defines the ethical dilemma here. Sniffdog The second situation presented by the simulation which involved an ethical dilemma is the decision to represent SilverPill and their Sniffdog account. Sniffdog is a computer program which could sneak into the user’s hardware and retrieve many confidential data without the user’s knowledge. The ethical dilemma comes in when taking the account means allowance of the intrusion of privacy while not taking the account will make the company lose a lot of money by losing the account. The fact that compounds these all is that SilverPill informed the company that they will give all their accounts to McKinley should they choose to endorse Sniffdog. The ethics rulebook of McKinley states that the employees will maintain impeachable integrity in all its business dealings. Allowing Sniffdog to push through will not reflect well of this ethical rule. On its face, the business being dealt with here is plainly business and nothing will be objectionable about it. McKinley will just seek to endorse the Sniffdog program. However, when the program has capabilities of sneaking into private information, an ethical issue arises for McKinley will be signing itself to be part of such intrusion. Although SilverPill promised not to use any information that may be gathered for any illegal or extralegal use nor to sell it to a third party, the fact alone that there will be intrusion into the private lives of the users of the program will already present a grave ethical issue. Thus, the root cause of the problem here is whether or not to be a part of a project which can intrude into the private lives of clients by collecting confidential information from them without their knowledge. Think Eddie  And the third situation with an ethical dilemma presented by the simulation is whether or not to reveal certain information about the program Sniffdog to Think Eddie which is a competitor of SilverPill. At this point, SilverPill is no longer associated with McKinley and has moved on to another PR company. Think Eddie has entered the picture and wants McKinley to represent them for a computer program which has the same features as that of SilverPill’s Sniffdog. Think Eddie is a big client. And now it wants information about the Sniffdog program without, however, threats of any sanctions given to McKinley in case of non-compliance. The ethical dilemma here is whether to reveal the requested information to Think Eddie or not. Though Think Eddie did not give any threats for non-disclosure, surely there was an unwritten statement accompanying the request that non-disclosure might strain the relationship between the two companies. On the other hand, the ethics rule book of McKinley prescribes them not to hold conflicting interests. SilverPill, though a former client, still has the right that every information given by it to McKinley be kept confidential by the latter. Because of the mentioned rule, McKinley is duty-bound not to divulge confidential client information, especially in this case where the revelation will be made to a competitor. The root cause of the problem, therefore, is whether or not to reveal information obtained from a former engagement in order to establish a better business relationship with a new engagement even though the two have conflicting interests and the former engagement has already been severed. In all, the ethical dilemmas arise not because of the ethics rule books established by company but mostly because of moral grounds. â€Å"If doing what is right produces something bad, or if doing what is wrong produces something good, the force of moral obligation may seem balanced by the reality of the good end. We can have the satisfaction of being right, regardless of the damage done; or we can aim for what seems to be the best outcome, regardless of what wrongs must be committed† (Ross, 2007). Thus, the root of these dilemmas is simply because there are moral standards to which, companies as well as persons, must adhere.

Coming of Age in Mississippi-Book Report

â€Å"Coming of Age in Mississippi† by Anne Moody is an autobiographical account of a black woman living in South struggling against the centuries old racial discrimination by the white. She passed through almost identical incidences like other members of her race bearing humiliation and disgraceful treatment from the upper white class. Anne Moody narrates the story of herself growing up in Mississippi when racial discrimination against the blacks was the peak.In her account, Anne Moody describes the adversities of living in the â€Å"south† where the black population had just started their struggle for equal rights. The life was pathetic for the Negroes with little hopes for emancipation. The details are well described in an easy language and style moving the reader by the depth and emotional appeal it contains. The sentence structure is not so good for Moody not being a professional writer. Anne Moody tells the incredible events of her early childhood living in a hous ehold of divorced parents and extreme poverty.She provides a glance over the several death warnings and intentional massacre of her family members and friends by the powerful whites. She developed a consequent hatred not only for the whites for her own race too as she writes in the book, â€Å"I was 15 years old when I began to hate people†¦ I hated all the whites who were responsible for the countless murders†¦ But I also hated Negroes. I hated them for not standing up and doing something about the murders† (129).The life for her and other blacks was no different from that in the slavery days of pre-Civil War period. She tells about a society in which no one wanted to live in peace and tranquility. Anne Moody’s narrative includes events comparable to both Martin Luther King’s and Henry David Thoreau’s Civil Rights tactics, Anne was highly influenced by King. Her book is written in into four parts covering different stages of her life; childhood , high school years, college years and participation in the civil rights movement.These stages greatly resemble King’s four point program of gathering facts, self-purification, negotiation, and direct action (King 290). â€Å"Black Boy† by Richard Wright is another account similar to Anne’s. an autobiography initially published in 1945, focus on the many hardships African Americans faced as individuals and families. Similar to Anne’s, Richard's father his family when he was very young. They were left with their mother making her to be devastated by and ending up with a stroke.Richard had to start working at a prime age to look after his mother and siblings. The two narratives are only different being penned by and from a male and female perspective. Anne’s book is about the inner struggle within her and about the conflicts she had with society and her own fellow blacks. The title of the book, â€Å"Coming of Age in Mississippi† clearly talks of the subject matter inside. It is a story of growing up or coming of age, getting mature in a highly divided society in the state of Mississippi undergoing a struggle and change.It provides an insight and understanding of historical importance of the events taking place in the years of Civil Rights Movement. The book gives a good evaluation of the sufferings of the black population and their hard struggle for getting petty and basic rights. Works Cited King, Martin Luther Jr. â€Å"Letter from Birmingham City Jail† from A Testament of Hope. Harper Collins, 1991 Moody, Anne. Coming of Age in Mississippi. Delta, New York, February 2004 Wright, Richard. Black Boy. Harper Perennial Modern Classics. September 1, 1998

Easy Jet

The  marketing audit  is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning, as well as a review of the plan itself 1. Environmental Audict on Easy jet(the factors that can influnce the company) A)Five porter’s forces: *Threats from new entrants : When new airlines enter the market ,how they affect easy jet *Threats from subsititue products: more options to go to a destination such as buses,train.. ow these things affect easy jet *Bargaining power of suppliers: if plane manufacturer factories sell planes with a high price ,how this affect the easy jet’s finance *Bargaining power of buyers: for instance easy jet makes a contract with plane factories for 10 years with the fixed charge so the factory can’t increase the price during this time. Ba rgaining lets you buy products at a cheaper rate *Internal Rivalry: Internal competation ,easy jet fight against other airlines Threat of substitutes-this can be anything that can be a substitute to EasyJet or airline industry in general.For instance, another airline with even lower prices, consumers opting to use other modes of transport (trains for instance). When Heatrow was hit by that huge fog just before Christmas and no planes were flying, Eurostar trains were suddenly all booked. I would think, however, that for Easy Jet, there would be no big threat of substitutes. There is a threat of ever growing competition but this isn't the case of substitutes. Substitues are in other words ‘me too' products which are less likely to occur in airline industry or service industry then in FMCG. I think. Buyers-here you can list down any possible threats from buyers.This is where you look at the relationship between Easy Jet and its targeted consumers. How strong is Easy Jet brand? D o consumers believe in, and to, Easy Jet? Are they loyal to Easy Jet or do they switch to other airlines with no real or perceived risks? If yes, why? If not, why not? Do consumers have alternative to Easy Jet? If yes, and I would say they do, how does the relationship between Easy Jet and its consumers change? Who has greater leverage in this relationship, consumers or Easy Jet? Who is more dependable on whom, why and to what extent? Etc†¦ Ask as many questions as you can and you will get your answer.Talk to someone who has used Easy Jet services, ask them what they liked and disliked about it, would they use it again and why, how do they feel about Easy Jet, how did they decide to fly with Easy Jet, will they choose Easy Jet again B)Swot analysis: 4 main strenghts and the opposite ones are for weaknesses *Finance *Technology *HR Department *Reputation and image EasyJet Airline Company Limited: Strengths: * EasyJet is a leading provider of  low budget, no frills air travel  servicing many of the leading city destinations in the UK and across Europe, including Berlin, Amsterdam, Barcelona, and Prague. They offer a high quality service at competitive prices and offer a number of features including ticketless travel, internet booking and assisted travel services. * They have a  highly distinctive livery  on their fleet of aircraft making them easily recognisable and distinguishing them from their competitors. * They have a  user friendly website  which fully discloses the price breakdown of the passengers planned travel. Offering a full breakdown of the price plan prevents any hidden charges when the customer confirms there booking. EasyJet offers an online promotion alert which is e-mailed to existing customers and contact on the company’s database. * Recognised as a leading brand name in the UK travel industry. * As a market leader in an industry widely seen as a leading contributor to the green house effect and global warming, EasyJet actively embrace there environmental responsibilities and continue to keep these factors as a keep priority when developing their future strategies. * EasyJet operate a fast and efficient service with an average turnaround time of 30 minutes or below.This enables them to maintain a reliable and hassle free service to their passengers. * For the case study,planes and turnaround times means to take short time on departure,use of internet,financial position The easy brand is a well known brand across the UK and  some areas of Europe. It is knownfor ‘low cost for the masses’ which is implied by their orange culture. They want to paint the worldorange, implying that they want to provide goods and services at the lowest possible price. easyJeteasyJet only offers a single fare class. Its pricing strategy is to offer ‘value for money’ and this is  doneby keeping costs to a  minimum.Unit costs are kept  low by eliminating travel agents, maintaining highaircr aft utilisation, focusing on internet sales, eliminating unnecessary service frills, operating a fleet of  similar aircraft and establishing long-term agreements with suppliers. One of the key strengths of easyJet has been the utilisation of the internet. easyJet bookings over theinternet relate to  over 92% of total sales and  is expected to increase. They see themselves as  becomingthe first internet only airline. Strengths: †¢ Cheap tickets. †¢ A simple fare structure. †¢ Image, differentiation on price andbrand. †¢Commitment to customer service. †¢ Multi-base network. †¢ Strong corporate culture. †¢ Flexibility to change bookings on theinternet. †¢ Lower costs than the  established airlines Weaknesses: * Domestic air travel is an extremely competitive industry with  EasyJet’s main competitors being Jet2, BMI Baby, Ryan Air plus a host of smaller independent competitors. These external competitive forces can restrict and shape pricing policy on some of  EasyJet’s less profitable routes as they seek to compete with their competitors. * They do not offer a free food service on longer flights of 2 hours plus. asyJet has many weaknesses but the main include the lack of service,flexibility and  business focus making  the low-cost model  unappealing to  business travellers. Businesstravellers are not included within easyJet’s business model. Since September 11 business  travellersaccount for 50% of passengers and therefore should be a target for marketing and should be included inthe business model. This can be seen as a weakness for not targeting this segment. easyJet’s business model also relies on people flying more often. However, there is a limit as to howoften people fly.The growth is not infinitive, it is possible that the low-cost market will be saturated. Itwill come to a point when the low-cost airlines will not be able to stimulate any more demand fromlow prices . (CPRE: The Future Development of Air Transport in the UK, July 2003 Weaknesses: †¢ Pilots over 65 are not allowed to fly over  France, Italy and Portugal. †¢ No guaranteed departure. †¢ No unaccompanied children under age of 16. †¢ No autopilot. †¢ Lack of service, flexibility and business focusmake the low-cost model unappealing tobusiness travellers. †¢ Focus on price and convenience is reaching itslimit.Differentiation will be difficult. †¢ Due to quick success it is difficult to recruitand train new staff. †¢ No customer retention scheme Opportunities: * Possible opening of alternative routes to major cities in Europe. A key route could be from Dublin to the UK, as this has a large potential for travellers going to soccer matches in the UK plus new links into corporate flyers to and from the UK. * Offering of free refreshments on flights with a travel time of over two and a half hours. This would offer an extra perk and comfort to pass engers making their experience with EasyJet all the more comfortable and enjoyable. Updated versions of the fly on the wall documentaries would provide the brand with more coverage and publicity. The opportunities in the industry mainly come from the Eexpansion. On the 1st of  May 2004, 10 countries will be joining the  EU. Thus, the EU’s membership will be  expanded from 15to 25 countries. The new states include former members of the Eastern Block and smaller â€Å"island†states. (bized. ac. uk) These are Cyprus, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta,Poland and the Slovak Republic.Further EU expansion is expected in 2007 when Bulgaria andRomania are hoping to join the EU, while Turkey is now currently negotiating its membership. (europa. eu. int)The addition of more than 100 million people to the EU’s market of 370 million will present anopportunity for further growth  for the low-cost airline industry. easyJet has already annou nced its newroutes from Luton, Berlin and Dortmund airports to Budapest (Hungary) and from Stansted airport toLjubljana (Slovenia). (easyJet. com) Threats: * Competitors flying the same routes compete very competitively on price forcing pressure on margin on more popular flights and time slots. External market forces can have a significant impact on  EasyJet’s business, e. g. the rising cost of oil can have a significant impact on running costs putting significant pressure on the profitability of less popular routes and time slots. * Pressure from unions and employee relations committees can signifigantly impact on the day to day operations with strikes proving to be very costly to the company’s image. * Economic downturn may lead to a decrease in casual flyers and corporate travel as companies seek to curtail what they see as unnecessary expenditure and in turn make less business trips.   Financial Analysis Within the  low-cost/no-frills  airline industry in  the UK,Ryanair  is easyJet’s main  competitor. Inevaluating the  financial performance of  easyJet, it  is therefore useful to  compare its performance withthat  of Ryanair. For the purpose of  this  comparison, we will be making use of a  number of ratioswhose formulae follow that of FAME. The data used for this financial analysis are easyJet’s unauditedpreliminary results for their financial year ended 30 September 2003, which provided results for boththe year ending  30 September 2002 and  2003.Ryanair’s financial year-end however is 31  March 2004. Therefore in  order to obtain data that  would be directly comparable, it  was necessary to use data fromtheir half-year which ends 30 September 2002 and 2003, and to use figures taken from their financialyear end 31 March 2002 and 2003. This enabled us to obtain figures for a full 12 months ending 30September 2002 and 2003. For a quick overview of all ratios refer to Appendix 3 a nd details of allcalculations  are contained in  Appendix  4. All financial  reports were obtained from downloadsavailable onwww. easyjet. com  and  www. ryanair. com.The first numerical set of data to  be analysed is the Profit and Loss Account. This deals with therunning of the business, i. e. the amount of turnover, the cost of what has been sold, the expensesgenerated during the year and of course the profit that has been made, perhaps the figure that theshareholders are  most interested  in, but there  are other criteria that  could affect the profitability of thecompany PEST analysis for easyJet The following factors are likely to have an influence on the airline industry and should therefore be taken into account when formulating a Marketing Plan for easyJet.Politico-legal factors †¢ Threat of war in the Middle East †¢ The Air Miles scheme is not considered as a taxable perk by the government in the way that company cars are taxed which may cha nge to allow easyJet to compete on more equal grounds with the likes of BA. †¢ A EU east-enlargement may provide access to viable, new markets. Economic factors †¢ Likelihood of increasing fuel costs, congestion and other environmental restrictions, as well as the prospect of higher security and insurance costs to reflect the risk of terrorism. As the recession is likely to last for some more time, business travellers will keep an eye on their travel expenses. †¢ Globalisation should continue to boost traffic in the long-term. †¢ The introduction of the single currency in Europe is likely to bring more business to easyJet as Europe becomes more integrated. Socio-cultural factors †¢ To win over the French and German publics might cause problems as there appears still to be a general reluctance to use credit cards over the phone and Internet . †¢ The public are general quite friendly to the prospect of cheap flights.However they may feel begrudged where t hey see promotions found in newspapers where flight are for ? 10 only to find that the actual cost is much higher for the particular time or day they wish to fly on. Technological factors †¢ A key issue will be the extent to which technological advancements – such as the use of the Internet on distribution and cost synergies from industry consolidation – can offset upward pressures on prices and costs. †¢ easyJet has to keep track of technological developments in the field of e-commerce and aircraft manufacture in order to gain a competitive advantage. CONTINUE..The business environment is a set of political, economic, social, technological, environmental and legal factors otherwise know as PESTLE analysis. These factors are not controlled by the business. Which means that businesses must adapt quickly as the environment changes. These macro factors have a positive or negative impact on the business. The political factor can be affected through tax policies a s Easyjet are charged with landing in different countries, employment laws, environment regulations, trade restrictions, tariffs and the government. The economic factor is forever changing with prices constantly fluctuating.For example oil prices increasing affects overall profits for the company which in return affects how much money Easyjet can invest on improving the airline or giving back to the communities. Baines, Phil and Page (2008a) explain firms are effected by environmental issues such as wage inflation, price inflation, gross domestic product and income sales and corporation taxes. From the social aspect this looks highly on safety of the airline and its staff and passengers. Which then attracts passengers to fly again after being ensured of safe and secure flights.To keep up in technology Easyjet must be internet dependant as flights are booked and checked via the internet. Therefore customers need to be satisfied with a quick and simple service. Easyjet also have a gre at career attitude which commits staff to be up to a excellent standard of service. Technology plays a huge factor within Easyjet as it has to rely hugely on the reliance of technology. Also as things improve technology becomes cheaper which means barriers to entry could be lower for competitors to join which could affect the profit of Easyjet. â€Å"Barriers to entry are designed to block potential entrants from entering a market profitably.They seek to protect the monopoly power of existing firms in an industry and therefore maintain supernormal profits in the long run. Barriers to entry have the effect of making a market less contestableâ€Å". (Tutor2u n. d) To prevent this research and development expenditure can act as an obstruction to potential entrants to industry PEST analysis PEST analysis is chosen, to look at the possible business environmental impacts that may affect theindustry and easyJet. It can be used to infer a variety of trends, patterns and projections which willinfluence easyJet’s future strategic decisions (ACCA 2004).PEST analysis was chosen over SLEPTanalysis as we found it difficult to differentiate between legal and political factors. The legal issubsumed into political. Consideration will be made to the political, economic, social and technologicalenvironments that may affect the industry and easyJet in the future. Political Environment The industry and easyJet must react to any regulations that are imposed by the political party and thecorporate governance code. The EU compensation ruling that will take affect in 2005 is currently beingchallenged by easyJet as well as other airlines.If this challenge is unsuccessful then it would meanincreases, in  legal battles, compensation payouts and  overall increases in costs. As  a result, fare  prices easyJetwill increase and demand will fall. This would make  it very difficult to see  the future for the  low-costindustry. Expansion of the UK airport system will play a major role in the future of the airlines growth model. Stansted is expected to have one additional runway and terminal, increasing UK air traffic growth to402 million by 2020, 501 million passengers by 2030 (Mintel report 2003).The government are seeingthe benefits that the aviation industry can bring to the country. The question that remains to beanswered is, for how long are the government willing to help the growth of the industry before theystart to intervene? Any intervention from the government is likely to be costly in the future to theindustry. Economic Environment The government may decide to impose taxes on  the industry. A possible introduction of  a ‘Green tax’,a tax on fuel to try and reduce the pollution that it causes, would increase the costs and as a result couldraise easyJet’s fares by more than 20% (Financial Times, 1 stNovember 2003). Also the ? 6 billionworth of subsidies that is currently received from the government may be reduced ov er time to limit thegrowth of the industry. The growth of the industry may need to be controlled to keep pollution to aminimum. As subsidies decrease there will be  an adverse affect on  fare prices causing demand to fall. This will also affect the business model as it would need to be revisited. The recent rises in the UK interest rate, which currently stand at 4%, has increased the public’sliabilities.People have less disposable income and as a result are less likely to travel abroad. Theincreases will also affect easyJets’s loan repayments on its new order of aircrafts. At present, paymentsrelating to  the purchase are not  included in the hedging  policy and therefore will affect the liabilities of  easyJet. Social and Cultural  environment The UK population as a whole are aging, people are living longer. The number of people between theage of 25 and 34 has been decreasing but the age group between 55 and 64 are expected to increasefrom 2005 (Mintel r eport 2003).The older age group tends to have more disposable income (SAGAholidays target this group) and therefore should be targeted more by easyJet. Saying this, younger  people who have less disposable income are now starting to go abroad for their holidays. This meansthat the airline industry is attracting more potential passengers because of their low fares. Technological  environment easyJeteasyJet’s use of the internet needs to be enhanced, they are aiming to become the first ‘web-only’airline.Currently 92% of their tickets are sold online and improving this figure will bring cost savingwhich in turn could  be passed on  to the consumers. This will make easyJet more competitive on price. easyJet will need to  keep track of  technical developments in e-commerce and  aircraft manufacturing inorder to compete against its rivals 2. 7ps Marketing Mix of Easyjet Product  Ã¢â‚¬â€œ Easy Jet is a flight booking company located at London. The  ben efits  of Easy Jet being online and on teletext means that they are providing better margins; this is where they are dedicated to customers digitally.Place  Ã¢â‚¬â€œ Not solely online but majority of sales are online so Easy Jet will concentrate on this target market. Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. This is confirmed by Peppers and Rodgers in their Marketing concept. Peppers an advertising executive and Rogers a marketing scholar, their concepts addressed â€Å"one to one marketing†and how it concentrates on providing services or products to one customer at a time. This is by identifying and then meeting their individual needs.It then aims to repeat this many times with each customer, this is so consumers feel relationships are in place when perhaps they are forged. Price  Ã¢â‚¬â€œ With Easy Jet being on the internet for such a long period it means it has cut out aspects such as â€Å"the post†, this is because tickets and boarding passes are now emailed to customers or printable online, therefore â€Å"cutting out the middle man†. Promotion  Ã¢â‚¬â€œ Easy jet’s website is offered through search engines and travel/flight comparison websites, this is both advertising and selling their service.They also send members emails with promotional offers. Physical Evidence  Ã¢â‚¬â€œ Although Easy Jet is based mainly online now, Easy Jet are still booked through travel agents or in the airport itself. Physically offline Easy Jet have recently in the previous few months been advertising in Sainsbury’s stores by staff (uniformed Easy Jet T-shirts), advertising there new partnership. Physical evidence online differs, they have aspects such as â€Å"security icon† and policies in place which gives consumers a sense of security when booking online.People  Ã¢â‚¬â€œ On Easy Jet’s website they have sections, such as blo gs, FAQ’s and a whole section dedicated to customer service to try and give consumers a sense that even though they are online they still have some form of contact to Easy Jet. Process  Ã¢â‚¬â€œ As mentioned above Easy Jet integrates online and offline by having customer service in the airport and online. CASE STUDY Product: Easy jet is an low cost budget airline as well as no frill. The easy brand has been extended to other products. There are now easyinternet cafes,easycar,easymoney and new easycruise products.Price: There 3 types of pricing which are Premium Pricing this is for specific segment of people for example apple targets for certain people. Low cost pricing which is for easyjet,targeting low cost price and low income people. Psycological pricing,99p instead of 1pound They use a low cost price to be competitive Place: It means Distrubition . Distrubition has manufacturer,agents,wholesalers,retailers,consumers. The more distrubition you have ,the more expensive yo ur products will be. easy jet has manufacturers and directly deals with consumers so they save money. lmost 90 percent of tickets are sold through the internet for the 10 percent agents sell so they sometimes deals with agents too. Promotion : internet People : Paperless opeartions since its launch easyjet have simplified its working practices by embracing the concept of the paperless office. they do everything online rather than people going to branches and taling face to face ,everthing can be done online so easyjet saves money for hiring less people Process : Ticketless travel passengers,instead receive an email containing their travel details and confirmation number when they book online. his helps reduce significantly the costs of issuing,distrubuting,processing and reconciling millions of tickets each year Physical Evidence: it means beauty,new planes ,comfort flights†¦ Each boeing is new 737 aircraft and has a list price in the region of 35million gbp. Therefore maximisi ng utilisation of each aircraft reduces the unit cost NOTES FROM THE CASE STUDIES MARKETING:The mutual satisfactions of both suppliers and customers. The method is the process of shaping and managing the marketing mix in a way which takes into considerition the needs of the customer and the goals of the organisation at one and the same time.Marketing is the performance of business activities that direct the flow of goods and services from organisation to their customers. Chartered Institute of Marketing defines marketing as; The management process which identifies ,anticipates and satisfies customer requirements effciently and profitably Professor Philip Kotler 1999 states;Marketing is a social and managerial process by which individuals and groups get what they need and want through creating,offering and exchanging products of value with others. People don’t only buy what they want to ,they buy them because of the value of products they require.Marketing is concerned with cu stomers ,they are the main element in marketing not quality or products. If customers are demanding for new products features,marketing department will have to communicate these requirements to the production department to make provision for new processes and new machinery. On the other hand if the customer change their pattern of shopping or seek more information regarding the safe us of product ,the company may have to recruit new marketing executives to match up to the demand. )Using technology on easyjet One of the most important developments in the UK travel industry in the last 15 years is the growth of the ‘budget’ or ‘no frills’ airlines, easyJet and Ryanair. Both of these airlines were launched when new regulations made it easier to operate between countries within Europe and both used new technology and other methods to sell seats, rather than through traditional high street travel agents.The growth of both companies has been exceptional and the a irlines have used similar approaches in their ‘business models’ * Use of the Internet to reduce distribution costs – easyJet was one of the first airlines to see the opportunity of the Internet when it sold its first seat online in April 1998. Now approximately 95 % of all seats are sold over the internet. * Maximise the time the aircraft is being used – For both Ryanair and easyJet maximising the use of each aircraft reduces the overall cost of running the aircraft. Ticketless travel – Passengers receive an email containing their travel details and booking reference when they book online, rather than a traditional ticket. This helps to reduce significantly the cost of issuing and processing millions of tickets each year. * ‘No free lunch’ – Not offering free catering on-board reduces cost. Passengers can purchase food on-board if they choose to. * Free seating – Unlike traditional airlines, Ryanair and easyJet passengers are not assigned a seat, unless they pay extra to board first.This helps passengers to take their seats more quickly and saves time. * Efficient use of airports – By reducing turnarounds (the time between landing and take-off) to 30 minutes and below, easyJet and Ryanair maximise the use of their aircraft. Not having pre-assigned seating, like traditional airlines, helps reduce turnaround times. * Reduced fares – generally Ryanair and easyJet offer cheaper fares than traditional airlines, especilally for passengers who can book early and take advantage of the deals available. Easy Jet MANAGEMENT 100 800 WORD SUMMARY 836 WORDS EXCLUDING REFERENCES EasyJet EasyJet Airline Company Limited headquartered at London Luton Airport is the UK’s largest budget airline measured by number of passengers carried, operating domestic and international scheduled services. Easy Jet has grown through a combination of acquisitions and base openings fuelled by consumer demand for low-cost air travel. Ryanair another budget airline is currently Easyjet’s biggest competition. EasyJet has adapted cost-cutting measures such as not selling connecting flights or providing complimentary snacks on board.The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras and keeping operating costs low however EasyJet flies mainly to primary airports. EasyJet also focuses on attracting business passengers by offering convenient services such as the â€Å"Flexi fare† which allows free of charge changes to the flight within a windo w, speedy boarding and a checked in bag. General environment – International dimension According to Samson and Daft (2009), general environment is ‘layer of environment that affects the organization indirectly’. It includes external factors that are not within an organization.One of the dimensions, international dimension is referring to factors that arise from foreign countries that will affect an organization. Factor that will either be an opportunity or threat to an organization will include having to encounter competition globally. An organization will have to face international competitors where it trade on its own even though not involve in exports and operates domestically. Besides, it would be essential to learn to adapt to the changes and trend circulating around the world as technology advances as time passes and political events such as Iraq war.Apart from that, rise of economic power of China has a significant impact on the international economy due t o the massive workforce, brainpower, population dynamics and abundant natural resources that many countries rely on. The always changing worldwide environment has very large impact on organization compared to domestic environment, demanding for great control of the organization. What is a competitive advantage A competitive advantage could be defined as a unique position a firm develops in comparison with its competitors (Hyvonen 1995, 334).It is imperative for firms to understand what it’s competitive advantage is and take advantage of them as it can change rapidly (Anthony, Perrewe, Kacmar, 1996, p. 468). One of the ways to create a competitive advantage could be, through lower prices or differentiation (Woodruff 1997, 139). Lower prices is a competitive advantage when a firm is able to sell their product cheaply to consumers. Lower prices may be dependent on lower costs, however lower cost itself is not a competitive advantage as it should come along with lower prices for the advantage to be formed (Kotha, Vadlamani 1995, 76).Differentiation can be achieved through, providing superior goods and services, through the firm’s image, flexibility, total supplies and speed (Kotha, Vadlamani, 1995, p. 76; Sashi, Stern, 1995, p. 126; Helms, Ettkin, 2000, p. 1) Easy jet as a buget airlines has set its competitive advantage through lower prices. How The International Dimension Impacts Easy Jet’s Competitive Advantage There are many ways in which the International Dimension has affected Easy Jet’s Competitive Advantage. After the 9/11 attacks the airline industry suffered extensively. Passengers opted to use less of the big airlines.This allowed Easy Jet to be more successful as passengers were choosing their services over the big Airlines in Europe. When the number of people who used Easy Jet’s services increased it would have allowed the airlines to spread their fixed costs, which in turn reduces overall expenses and meant that the y were in a position to lower their prices thus impacting their competitive advantage in a positively contributing to the overall success of Easy Jet. (Easy Jets Market Structure 2012) Another factor in the International dimension that affects Easy Jet’s competitive advantage as that EU had ruled an ‘Open Skies’ agreement which meant that Easy Jet was given the choice to serve flight paths that may have been normally associated with some specific airlines. This allowed them to choose the routes that they preferred allowing them to choose routes that gave them the most benefits. (Easy Jets Market Structure 2012) Easy jet is also influenced by rising fuel prices. Increased fuel prices meant that the entire airline industry around the globe and Europe had raised their prices.However, increasing fuel prices meant that even Easy Jet had to raise the price, and this does not work well with their low cost, low price strategy. Therefore there is a negative and positive e ffect by the rise of fuel prices (Topham 2012) Conclusion In conclusion, the international dimension of the general environment represents event originating in foreign countries as well as opportunities for Easy Jet in other countries. International dimension affects competitive advantage in various way. Easy Jet has proved to be robust and competitive in a tough general environment.This is due to its large competitive advantages, which is its low cost prices. However, it is the report on the overall international dimensions which affects the competitive advantages of Easy Jet shows that Easy Jet is a highly successful company, which is expanding rapidly. Besides, by engaging with the international dimension, Easy Jet not only get more benefit from its competitive advantages but also increase it’s cash flow from operating activities throughout United Kingdom. References Anthony, William P. , Perrewe, Pamela L. nd Kacmar, Michele K. (1996): Strategic Human Resource Management, Fort Worth: Dryden Press Bamberger, Ingolf (1989): Developing Competitive Advantage in Small and Medium-Size Firms, Long Range Planning, 22 (5): 80-88. Easy Jets Market Structure. 2012. Competitive Advantage and Developing a Competitive Advantage Over Rivals. Accessed September 18, http://www. 123helpme. com/view. asp? id=122608 Helms, Marilyn M. and Ettkin, Lawrence P. (2000): Time-Based Competitiveness: A Strategic Perspective, Competitiveness Review, 10 (2): 1-14.Hyvonen, Saara (1995): Competitive Advantage, Bargaining Power, and Organizational Performance: The Case of Finnish Food Manufacturing Firms, Agribusiness, 11 (4): 333-348. Samson, Danny, and Richard L. Daft. 2009. Fundamentals of Management. Australia: South Melbourne, Vic: Cengage Learning Australia, 2009. Kotha, Suresh and Vadlamani, Bhatt L. (1995): Assessing Generic Strategies: An Empirical Investigation of Two Competing Typologies in Discrete Manufacturing Industries, Strategic Management Journal, 16 (1): 75-83.Sa shi, C. M. and Stern, Louis W. (1995): Product Differentiation and Market Performance in Producer Goods Industries, Journal of Business Research, 33 (2): 115-127. Topham, Gwyn. 2012. EasyJet losses narrow despite fuel cost rise. http://www. guardian. co. uk. /business/2012/may/09/easyjet-losses-narrow Woodruff, Robert B. (1997): Customer Value: The Next Source for Competitive Advantage, Journal of the Academy of Marketing Science, 25 (2): 139-153.