Thursday, September 26, 2019

Health Care Policy in the United States Essay Example | Topics and Well Written Essays - 2000 words

Health Care Policy in the United States - Essay Example Health care in the United States has evolved considerably since its inception. Prior to 1990s, people rarely spoke about health care coverage issues, as health care was considered exclusively for the upper middle class of the society (Kronenfeld, 2002). Over the years of economic development in the United States, the health care policies came to include the middle and lower income classes of society. Over the course of 50 years, the United States has transformed the health care system into a billion-dollar industry. The companies, shareholders, and stakeholders associated with the health care system experienced huge gains and rapid growth throughout the period. The general health care was viewed important by each and every American; they took pride in the development of the system within the country, the increasing use of ever-evolving technologies, and the growth of modernized hospitals located throughout the country (Kronenfeld, 2002). Americans across the nation started believing that health care system was one of the contributing factors behind the enormous economic growth. A series of statistical studies regarding the health care system of the country revealed that they system was collapsing. Several independent researchers within the system concluded that the health care system was in a position of providing proper health care to only 60% of the chronically ill of the country. One of the main reasons supporting this theory was that about 15.8% of Americans were not covered by health insurance despite the United States spending 12% of the Gross Domestic Product (GDP) in 1990 on health care (Patel & Rushefsky, 2006). The other industrialized countries of the world – mainly Canada, West Germany, and Japan – spent much less on the health care of the country, yet were still able to provide comprehensive coverage to a greater portion of their populations. Use of the most advanced techniques for improving health care thus did not translate into a h ealthy population (Kronenfeld, 2002). Key amongst the problems with the health care system of the United States was the existence of more than one health care system. According to the study made by Torrens in the year, 1988 there were four different health care systems in the country. The first system covered the middle and the high-income group of the country – those were regularly employed and possessed comprehensive health insurance policies. The second system covered the poor population – those without any insurance coverage. The third and the fourth system of health insurance covered the working military personnels and their dependents and the retired military people, respectively (Kronenfeld, 2002). The health care system of the United States in essence had most of the population covered by private insurance and the government providing insurance mainly for the backward section of the society. To overcome the loopholes of the system of health care of the country and to alleviate the problems relating to the presence of more than one health care system in the country, one option is to form a nationalized health care system with the government of the country acting as the single player of the health care system. The total spending of the system of health care would be done from the government budget. Hence the government

Wednesday, September 25, 2019

International business Essay Example | Topics and Well Written Essays - 3000 words - 8

International business - Essay Example Unilever is regarded as the one of the leading fast moving consumer products suppliers. The business environment of Unilever has been transformed in to a more complex and diverse phenomenon with its independent approach to managing an internationally diverse strategic operational environment, supply chain (logistics) and value chain (www.unilever.com). It owns over 400 world’s popular consumer brands of foods, beverages, personal care and cleaning agents thus offering richness and variety to a global customer base in different countries. Its overall business strategy encompasses a series of other segmental operations. Unilever has adopted a functionality-based approach to its logistic operations, value chain management and decision making in the larger context of corporate expansion, both within the UK market and other regions (Boyle, & Ottensmeyer, 2005). It sells packaged consumer goods to captive consumers who have rarely abandoned the company in preference for another. The logic behind its success is to be found in its mission statement – â€Å"meeting the everyday needs of people everywhere†. Thus out of every two households in the world one uses Unilever products. It controls roughly 90 subsidiaries in the world. It’s the second largest packaged food company in the world just behind Procter & Gamb le (www.unilever.com). Its global network of logistics and value chain has little parallel elsewhere. The current global logistic operations strategy at Unilever is largely determined by its Enterprise Resource Planning (ERP) strategy, Balanced Score Card (BSC) Framework and Value, Rarity, Inimitability, Organization (VRIO) framework. In ERP the top-down perspective has helped to map out strategic partnerships with a diverse network of suppliers (Jacobs, & Chase, 2010). Thus its ERP techniques have facilitated Unilever’s value chain management functions to a greater extent by doing away with tedious and time

Tuesday, September 24, 2019

For the Research Assignment, you will compose a research project that Proposal

For the Assignment, you will compose a project that can be used as a springboard for your Capstone projects. Y - Research Proposal Example On the contrary, it has been widely been cited that oversees field experience encourages brain drain given that most managers and students get absorbed oversees after completing their studies given that there are better working conditions and better pay than it is the case in their home countries. This way, home countries end up losing skilled persons. This shows that international field experience does not add value on the overall managerial skills of managers as earlier thought but instead encourages brain drain. Conclusively, international filed experience has heavy financial impacts to students, as well as the company involved, it causes brain drain, and alters the overall character traits of good managers, therefore, it should be discouraged. In this context, this paper seeks to oppose the practice of sending managers and students oversees with a view that it impacts negatively rather than positively on business management. Introduction. The thesis indicates that there is a rela tionship between International Field Experience and Business Management. In this context, International Field Experience refers to situations in which students, or those in management positions explore studies oversees with a view to gain knowledge, skills and experience. ... Contrary to what is believed by many who apparently have been arm twisted to incline towards believing such studies, international field experience have more disadvantages than advantages and, therefore, they should not be encouraged. As research would have it, international field studies practically bear heavy burden to business organizations than it is thought. With, limited research conducted in support of discouraging international field experience on business management, it is an issue worth subjecting to scrutiny. For this reason, this paper proposes a study to investigate the pros and cons of international field experience with a view to oppose the practice of business organizations sending students oversees for studies. The thesis of this investigation is, therefore, that the International Field Experience bears heavy negative impacts on business management and it should be discouraged. Purpose of international field experience. This subject is of great importance in business management. Its main purpose has always been to enlighten managers a better view than it has erroneously been thought. Although, in the business students’ academic program, field experience plays a crucial role as it gives students a room for application of the knowledge gained while in the classroom, as well as giving students a chance to continue learning under a professional supervisor during the field work. It bears heavy cost to an organization and it encourages brain drain. The objective of the research. This is a research work that is set out to among other things achieve one key objective. Thus, the overarching objective was to find out supportive evidence for the negative impacts of international

Monday, September 23, 2019

Naval Ground Strategy Assignment Example | Topics and Well Written Essays - 500 words

Naval Ground Strategy - Assignment Example t, the security of a large and expanding system of international trade in the 20th century would depend on the creation of a transnational consortium of naval power (i.e., the U.S. and Britain).2 Mahan advocated for application of sea power through a big navy which according to him was significant in commerce and economic warfare. He believed that the nation or a group of nations that commanded the sea could be in a good position to draw trade, wealth, and economic resources of the world and was most likely to win wars3. During the civil war, naval weaknesses of the southern states led to seaborne assault. In the course of the four years of conflict, the territorial integrity and economic vivacity of the south were compromised by the union army and navy.4 In this regard, Mahan’s view of navy power could be seen as accounts of truth that were to happen. On the case of Britain, Mahan believed that in late 18th and 19th centuries, Britain had been better placed because parliament had been dominated by men with close ties to maritime commerce. In his view of naval supremacy in the 20th century, he believed that not a single democratized nation would be capable of commanding such supremacy and that this would only be exercised by a transnational group of navies.5 However, he insisted that the basis of such an arrangement would not be formal agreement but absence of political conflict. In his view, he believed that Britain and the United States would constitute such cooperation. However, in quest for superpower supremacy, the US has predominantly set its programs and doctrines to enable it attain this dream. In September 2002, the bush administration issued its national security strategy, which advocated for use of force to get rid of any apparent challenge to US global hegemony.6 This could be analyzed as grand strategy by the US to maintain its world dominance. However, in many situations, the US mission can be termed as a failed one. In fact, due to its dominance

Sunday, September 22, 2019

Developing as a hr practitioner Essay Example for Free

Developing as a hr practitioner Essay The CIPD Profession map is a strategic tool used to help ensure HR is fully utilised in the organisation it operate in. It is used to add value to the organisation and define the highest level of professional competency required. The Profession Map is made up of 2 core professional areas, 8 specialist areas, 8 behaviours and 4 level Insights, strategy and solutions is the first core professional area, which helps the organisation to make informed choices about the direction of business. It allows decisions to be made about how the business will operate and identifies opportunities for improvement and development. Leading HR is the second professional area, which focuses on ensuring HR own, shape and drive themselves and the development of others within the organisation. They cover 3 key leadership areas, Personal leadership, leading others and leading issues. HR are seen as proactive rather than observational. Organisation design This ensures that the organisation is correctly setup to deliver it objectives in the short, medium and long term and a robust plan is in place to deal with restructuring.

Saturday, September 21, 2019

Strategy And Operations Management At Dell

Strategy And Operations Management At Dell Dell Computer Corporation was started in 1984 by Michael Dell, who had the simplistic view that personal computers could be built and sold directly to customers (Suite 101, 2009) alongside this ideology that Dell, could best understand consumer needs and efficiently provide the most effective computing solution to tailor those needs (Information Systems Management, unknown date). So Dells mission is to be The most successful computer company in the world at delivering the best customer experience in markets we serve (Dell, 2010(a)).In doing so, Dell aim to meet customer expectations of: So, Dell, since the last 26 years, has become a mass producer of standardised products and has evolved dramatically since they were first formed in 1984. The company, at first, merely took orders on the phone to help fulfil their policy of building custom built personal computers (PCs) (Dell,2010, (b)).However, the company then gained first-mover advantage in the mid 1990s, when it became one of the first companies to offer PCs online (Chaffey, 2007, p.239).In 2008, Dell was one of the market leaders in the worldwide PC market with sales around US$41 billion (lynch, 2009, p.789) and since their evolution, Dell, have diversified their product range and scope from small desktop computers to large server computers-to individuals, businesses and other organisations (Schneider, 2006, p.108). In 2009 in they owned a global market share of 12.4% in the number of PCs shipped worldwide, with only Hewlett Packard (21%)and Acer (13.4%) preceding them during this period (Bloomberg, 2010). Notably, this was the first time Dell had fell behind Acer in the second spot as the worlds largest computer-maker and this was primarily due to Acer producing low-cost net books and other inexpensive home computers at a reduced operating margin (Bloomberg, 2010).However, recently, in 2010,they did move back into second place in the global PC manufacturing market ahead of Acer but only slightly as they had a 12.8% market share compared to Acers 12.4% (Afterdawn, 2010).So this level of competition has been intense since 2006 as companies such as HP and Acer were vastly reducing the cost of their global network suppliers, which forced Dell to enter into new global markets such as in China ( George and Jones, 2009,p.195). However, Dell, see their strengths in the commercial and corporate market ( Techeye, 2010), as this is still their dominant market, even though home consumers are an ever growing element of their strategy. So, Dells competitors now include both, domestic manufacturers of PCs such as Apple and HP as well as, overseas competitors such as Sony, Acer and Lenovo in Asia (Jones George, 2009, p.195). This essay will therefore explore Dells generic hybrid strategy and the activities which constitute this strategy. This will then lead to a value chain analysis of the company, which can be used as a tool to emphasise the linkage between the primary and support activities which are used to create value within Dell. This will then pave show how these added values create a distinctive competence within Dell, which, overall, have lead to competitive advantage since the company began to aggressively cut its costs and prices to increase their global market share in the 2000s (Jones and George, 2009,p.195). Dells Generic Strategy Michael Porters Generic Strategy Model (1980) was created to specify how companies use generic business strategies, to gain a competitive advantage over their competitors. This encompasses how companies use cost reduction and/or differentiation within their product and services to appeal to a particular broad or narrow segment of the market, in order to gain this competitive advantage. Overall Dell, operate a hybrid broad focus strategy and this can derived be from Porters Generic Strategy Model obtained from the Mind Tools website (2010): In order to understand Dells generic strategy we must explain the different segments of this model Firstly, cost leadership occurs when a company achieves lower costs than its rivals and competes across a broad range of segment (Ogden and Wersun, 2007, p.282). On the other hand, differentiation is when a company has a range of clearly differentiated products which appeal to different segments of the market (Ogden and Wersun, 2007, p.282). However, Dell, appear to operate on a hybrid strategy, similarly to the car manufacturing industry, which incorporates both the cost leadership and differentiation elements of Porters model. A hybrid strategy, overall, seeks simultaneously to achieve differentiation and a price lower than that of competitors (Johnson et al, 2008, p.230). So, Dell, use both of these aspects, but in a broad focus since they offer their products on a wide scale, as explained earlier, as they offer both corporate and commercial solutions to small, medium and large sized enterprises but also satisfy the needs of users within different spectrums such as within the public sector right down to the home user. This is explained by on their homepage when they state: For more than 26 years, Dell has empowered countries, communities, customers and people everywhere to use technology to realize their dreams. Customers trust us to deliver technology solutions that help them do and achieve more, whether theyre at home, work, school or anywhere in their world (Dell, 2010(c)). So the focus is very much broad, but Dell has this direct business model which involves gathering customer needs and tailoring that solution to meet their requirements For instance, Premier Dell.com offers technological solutions to businesses which helps them manage all phases of computer ownership such as purchasing, asset management and product support(Chaffey, 2007, p.97) So their broad direct focus helps simultaneously create both cost leadership and differentiation strategies and helps explain why, perhaps they have been one of the most successful PC manufacturing corporations in the world. So how does Dell use both of these strategic elements of Porters model? Firstly, with cost leadership, Dells direct business model involves purchasing standardised components which ultimately minimises the need for expensive research and development and sales are then made direct over the Internet to customers (Ogden Wersun, 2007) thus eliminating retailers that add necessary time and cost, or/who can diminish Dells understanding of customer expectations. (Information Systems Management, unknown date). So this results in low costs and is a very aggressive pricing policy which helps gain market share from any competitor whom has taken their eye of the ball and has let their costs increase (Ogden Wersun, 2007, p.60). Consequently, Dell have lower manufacturing and distribution costs than most of their competitors, thus they have achieved a cost leadership strategy over their rivals. However, another school of though can equally argue that within Dells generic strategy lies a differentiation strategy. This also exists within their direct business model as consumers can design their own computers which tailor their own unique needs and specifications. This is differentiation as Dell not only offers differentiated products to specific users, but also to specific markets(small, medium, large-sized, public sector, businesses, etc), thus reinstating this concept of the company having a broad focus. Hence, Dells direct sales model has allowed it to differentiate its PC products by allowing customers to design their own computer system and offering complementary services such as online customer support, three-year-on-site warranty, web hosting, installation and configuration of customers hardware and software (Grant, R.M, 2005, p272).Furthermore, Timmers (1999, p.227) stated how Dell, on their website, dont merely offer the best PC offer of the month approach but rather an approach which offers discounts for large purchases which are tailored to that particular individual or company, as well as having support which is customised to users needs (Dell, 2010 (c)). However this whole concept could be challenged as many people would be reluctant to buy a Dell PC without testing it in store first, however this argument becomes less relevant as more and more of us know people who have bought a Dell computer, since we can inspect theirs (Ogden Wersun, 2007, p.61). Notably, Schneider (2005,p.305) also argued that because Dell made most of their sales online, they often unintentionally left themselves exposed to the laws and ethics of the banking industry and in this case, in1999, they had offered monthly payment setups to customers without disclosing the full details of the lease plan associated with this payment scheme. So, this pinpoints how despite Dell having a successful online strategy, they could be left vulnerable to changes in the legal environment, which could clash with their online customisation policy. Nevertheless, Dells hybrid strategy was a clever one; not only did it conjunctively produce cost effective manufacturing policies and customised products, but it also overcame the barrier of having access to new suppliers or distributers which can be arduous for companies gaining and sustaining success within an online market. This factor can be analysed in more depth from the companys value chain activities. The Value Chain of Dell Overall, the following value chain model by Michael Porter helps analyse the type of activities within Dells value chain and how they interlink with one another, to fulfil their generic strategy. Dells customisation policy of tailoring technological solutions to satisfy individual or company needs, has provided the company with the two main advantages of being able to reduce marketing and sales costs by eliminating their intermediaries and building to order which, overall, reduces inventory costs (suite 101, 2009). This originally led to soaring profits, as the internet has, ultimately, allowed Dell to extend the scope of their sales at a reasonably low marginal cost This following diagram allows a more definitive insight into how Dells value chain operates: (Dedrick and Kraemer, 2001) Dell, unlike their competitors, actually eliminates the need for distributors and retailers to sell their product, which as mentioned earlier creates cost leadership. Hence, this direct PC value chain, works around this built to order (BTO) strategy. The BTO process begins with the customer placing an order through the internet, phone or email and then it takes approximately one day to process the order (Turban et al, 2006, p.506). This then corresponds to this concept of just-in-time management as here Dell, only purchase the necessary parts which are needed for that particular order with the result being that inventories are kept to a minimum. Michael Dell emphasised this whole idea when he stated: We tell our suppliers exactly what our daily production requirements are. So its not, well every two week deliver 5,000 to this warehouse and well put them on the shelf, and then well take them off the shelf. Its tomorrow morning we need 8.562 and deliver them to door number seven by 7am. (Mhhe,1997). So, in the Dell manufacturing process, parts come into their factory to fulfil actual customer orders hence no PCs are made for stock, so there is no cost of hiding stock (Lynch, 2009, p.789). This also has the advantage that if a supplier such as Intel, launches a new computer chip, then Dell is not caught with high stocks of the old chip (Lynch, 2009, p.789), allowing the company to efficiently keep up with changes in technology. Therefore Dells procurement support activities i.e. purchasing of stock, play a pivotal role in executing these strategies of BTO and JIT, both, before and after the product has been sold. So what are the exact support and primary activities that Dell has used, in conjunction with one another, which has lead to them adding value to their activities? A traditional firm usually incorporates a make-to-forecast strategy in which products are produced from long-term demands of consumers. Hence, when considering Porters value chain activities, here the primary activities of the value chain move from inbound logistics to operations to outbound logistics and then to marketing and sales (Turban et al, 2006, p.506). However, since Dell manufactures the product only after an order has been given, then the marketing and sales support activity is moved to the front of the value chain (Turban et al, 2006, p506). Notably the inbound logistics element is important since the correct parts have to be delivered but since the holding of stock isnt necessary with Dell due to their JIT system, then it becomes less meaningful. Therefore the operations segment which transfers the supplies into the finished customised product and the service segment which Dell exemplifies to help the end-user(s) maintain their products i.e. the PCs value after the PC ha s been delivered, are the key primary elements of Porters Value Chain in which Dell uses. However, without the marketing and sales aspect these primary activities couldnt be executed since customised orders wouldnt be known and this has a direct link to the support activities of technology and procurement, as technology i.e. the internet allows Dell to sell their products to their customers and without it, it would be arduous to establish their hybrid strategy and procurement mechanisms are pivotal in maintaining their BTO and JIT policies since this deals with the acquisition of supplies in the more efficient way. There are though some criticisms of Dells value chain activities. Such as, the BTO strategy is sensitive to short term changes in demand. For example if a particular computer component suddenly becomes wildly popular or temporary unavailable, the standard supply in inventory may diminish fast, and customer orders will not be completed on time (Turban et al, 2006, p.507). Also, in terms of their service function. Orman (2007) argued that despite Dell providing one of the most effective support systems to its customers the company, fails to provide comparisons to the products of other vendors such as HP and also fails to compare products from one class to another such as desktops in relation to notebooks., Nevertheless though, Turban et al (2006, p.507) highlighted that by using key value chain activities such as operations and technology, Dell showed the world that when these are used effectively and efficiently, they can be used to gain a competitive advantage creates a distinctive c ompetence and therefore leads to competitive advantage.

Friday, September 20, 2019

Food Policy in Malaysia

Food Policy in Malaysia Introduction Malaysia is a multilingual and multicultural society. The original culture of Malaysia is come from the indigenous tribes that is been staying in the peninsular and east of Malaysia since century ago. Not long after, the Malays were moved to Malaysia from Indonesia and followed by the Chinese and Indian due to the substantial influence. Dating back to old days Malaysia used to be a colonization of British. Due to that, Peninsular Malaysia has become a foreign trading port for the British and cultural influences start to gather. The culture include Persian, Arabic and British and etc. Due to being part of the ancient spice route in Asia and becoming a foreign trading port for the British, Malaysia’s cuisine reflects on the multi-ethnic makeup of its population. Besides that, the cuisine also is greatly influenced within itself or by the surrounding countries. For example the influences are from the Malays, Chinese, Indian, Thai and etc. In addition, it is very common to find a similar versions of the dish within Singapore or across Malaysia regardless of place of origin because Singapore used to be part of Malaysia. What is Food Policy? According to Wikipedia, food policy are the area of publics concerning how the food is produced, processed, distributed and what kind of chemical ingredient are used when processing the food. Food policies system is designed to guide producer in operating of food and agriculture related product. This commonly include in decision-making of production and processing techniques of food, marketing of food, utilizing and consuming of food in the interest of meeting or furthering social objectives. Food policies can be develop in any level, such as from local to global, by government agency, business cooperation or food related organization. Makers of food policy are often engage in activities such as setting regulation related to food industries and establishing food standards for assistance programs for the poor and ensuring safety of food supplies, food labeling and even the qualification of a specific product to be considered as organic or not. Most of the food pol icy is initiated at the domestic level for the purpose of ensuring a safe and satisfactory level of food supply to the citizenry. Food Policy in Malaysia Malaysia is a multilingual and multicultural society country that mainly consists of the Malays, which is the biggest community group in Malaysia and followed by the Chinese, Indian, and the indigenous tribe. Even though Malaysia has many different cultures and races, it is consider as a Muslim Country due to the Parliament is govern by mainly the Malays followed by the Chinese and Indian. Due to this, Malaysia is very strict when comes to thing such as laws and etc. Food policy is one of it, for example the food that found within the country is mainly Halal even though there is consumers who are Non-Muslim. In Malaysia, Food policy decision and food related law is made between the Ministry of Health Department Malaysia and Ministry of Agriculture Malaysia. Both of the departments worked closely together for public health safety and to provide awareness of what kind of food the consumer are eating. The Ministry of Health Department is the one who has a higher authority when comes to food related because the areas that they involved in are wider such as nutrition assistance, food safety, dietary guidance, and labeling of consumable product. As for Agriculture side such as plantation of corn and etc are govern by the Ministry of Agriculture Malaysia. Most of the food policies are increasingly developing and changed due to the needs of citizens, political climates and circumstances changes. Halal According to Halal Malaysia, Halal are define as a lawful, permitted, pure, wholesome and recommended under Islamic Law. As in food service terms, Halal will affect the quality and hygiene policy in food manufacturing practices as well as food services in restaurant. With the growing of population around the world, the production, food safety, trade and consumption in food chained restaurant are increasingly demanding for Halal Food. Due to this, Halal food in Malaysia is coming from both Muslim and Non-Muslims country or producer because the local Halal food manufacturer did not have the ability to follow up the increasing of local community anymore. Based on Islamic Dietary Laws in the Trade Description Order 1975 of Malaysia, there are three main food categories for Muslims which are Halal, Haram, and Syubba. Halal is a word used for describing food that is lawful for Muslims to consume according to the Al-Quran. As for Haram, it is a term used to describe a subject that is unlawful and prohibited for the Muslims to do or consume. For example, Muslims are not allowed to consume pork and alcohol. The third and the last one is Syubba, it means the ingredient or the process of the food is made are questionable and therefore should be avoided for the Muslims if it is possible. In addition, The Al-Quran stresses that Muslims must eat food that is pure and clean as stated in the Islamic Dietary laws. The trust that is build-in among Muslim customers on Halal Certification is potentially increasing when it comes to deciding to visit an eating premise or a specific product. Malaysia Halal Certification Since the 1970s, JAKIM also known as the Department of Islamic Development Malaysia, has been emphasizing its structures to ensure the Halal certification process in Malaysia provide Muslims Community with quality assurance of the products and services which is purchased or used by them.(JAKIM,2010). On the other hand, Malaysia Halal Certification also remarked as â€Å"a total quality health and sanitary system that involve in adopting the procedure for killing, processing and other related operations as drafted by Islamic rules†. Besides that, JAKIM also certifies raw materials, ingredients and products based on the quality of the product, hygiene perspectives and consideration of consumption safety of a specific product. (JAKIM,2008) There are few agencies that develop the standard of Halal food in Malaysia which as JAKIM is one of them and followed by Department of Standards Malaysia, Malaysia Institute of Industrial Research and standard which also known as SIRIM, and Institute of Islamic Understanding Malaysia. As a result, the four departments developed a comprehensive guideline in Halal food standard called MS1500 in 2004. The general guideline of Malaysian Standard MS1500 is focus on the production, preparation, handling and storing of Halal food. MS1500 also act as a manual for the food industry on preparing and handling halal food. In the other hand, it served as a basic food trade in Malaysia. (Mohd Daud,2004) The practice of Halal system should apply to all processing stages which from farm to table. Halal certification provide consumer a greater confidence and informed choice on what they have purchased (Wan Hassan Hall,2003). According to the Muslim Council of Britain, a statistic of up to 90% of meat and poultry that are sold in the United Kingdom as Halal are illegally sold to consumer and it is not slaughtered based on Shariah Law. In addition, this proved that Halal certification is clearly a potentially useful marketing and branding tools to attract customer to dine in a restaurant or to buy a product. This is an important examples for the Malaysian government to strengthen the Halal Certification in order to prevent the malpractice in the supply of meat to consumers and restaurant. The Demand of Halal Food In Malaysia Based on the research done by Muhammad in 2007, the needs for Halal foods and product within the countries itself and around the world has remarkable increasing. Majority of the Muslim Countries in the world which include Malaysia used to get their Halal product with the local suppliers or imported from other Muslim Countries. Due to the increasing of population and standard of living, it has drives the Muslim Countries to import Halal food from Non-Muslims countries such as Australia, New Zealand, South Africa and Singapore. These countries with comparatively small or even don’t have Muslim Population has became a valid contributors to the world Halal Trade. (Trade Mart,2006) According to Wan Omar, Muhammad, Che Omar (2008), the world has a total of 1.8billion of estimated Muslim Population and the market for Halal product is worth over US$560 billion annually. With the increasing interested in Halal food, this shows that there is a very huge market segment for food manufacturer. On the other hand, due to the increasing of international trade, cultural globalization and tourism, the â€Å"Halal† label has progressively recognized by non-Muslim and countries such as Europe and America also in demand for it which they don’t really needed it at old times. It also initiate further pressure on emphasizing importance of goods certification and has become the core in food industry. (Al-harrn Low, 2008). Based on Riaz Chaudry(2004), Malaysia was the leader in implementing Halal Laws in the early 1980s and remains in force globally when comes to Halal Certification circumstances. On the other hand, according to Chang(2006), Muslim population of 60% in Malaysia has increased their interest for Halal foods and products over the years. Due to this, Halal standard in food related goods has been widen from meat item to item such as confectionery, bakery and dairy goods. Chang also said that Halal Certification is become known as a standard criteria for food quality, safety and hygiene. It also helped to increase the market value of the product that has Halal label on it. Restaurant In Malaysia Based on the research done by Chang,2006, Malaysia is consider as one of the most advance nations in Southeast Asia after Singapore. As a result, Malaysian lifestyle has been dramatically evolving due to increasing of income and education levels. Besides that, majority of the restaurant that is located within the country have a clear halal logo in front of the restaurant entrance. With the logo sticked at the restaurant, it proves that the restaurant not only the food is halal but also the entire process of processing food is halal. In addition to that, the halal restaurant in Malaysia is not allowed to sell pork and alcohol related product. Based on the survey that made by Shamsudin Selamat 2005, they found that Malaysians are regarded as adventurous espeiclally the young peers in their consuming manner. Malaysian whose median age of 22 years old love to explore new eating places as suggested by friends and relatives because eating out in nowadays is very common and is somewhat not expensive compare to other country in the world. Based on Ministry of Higher Education Malaysia in 2008, Malaysian students who came back after staying abroad also devote to the demand for various food styles as well as eating in a restaurant. According to research done by Chang,2006, Malaysian regularly choose to dine in an open air dining area or street stalls. In addition to that, International cuisines such as Japanese and Korean cuisine were exceptionally demanding awfully over the years. Research done by Shamsudin and Selamat(2005), 172,252 food service matters including stalls and restaurants exited in Malaysia in 2001. In overall, the food service industry in Malaysia can be divided into five main section which is dine-in restaurant (including hotel coffee houses), coffee shops, hawker centers, fast food stalls, food courts and roadside stalls. As for Kueh and Voon(2007), they give a bit different categories and said that foodservice premises in Malaysia consists of Pubs/bars , street hawkers, and dine-in restaurant. According to undertaken by Josiam, Sohail and Monteiro(2007) on curry cuisine and perceptions of Indian Restaurnt in Malaysia, they found that restaurant in Malaysia serve standard and actual food that suit the local customers and tourists taste bud. They also proposed that consumers are keen in term of accepting new foods and explore new tastes. The findings that done by them also shows that general hygiene such as cleanliness of restaurant and restroom and the quality of foods will determine the restaurant weather is value for money or not. The main interest of foods for Malaysian are spiciness of the food, appearance of the food, the taste of the food and last by not least the availability of vegetarian choices and followed by the food with Halal Certification. Conclusion Food served as one of the basic needs for humans needs in the hierarchy of Mashlow. It just that some people religions view and beliefs in regarding food consumption and has dietary constraint. As an example, the most familiar one is the Muslims with Halal, Hindus and a minority of Chinese population constraint themselves from eating beef and some of them being as a vegetarian, and lastly the Jews people with Kosher restriction. As a conclusion, Halal food in Malaysia is not just constraint to the surrounding of the way the animal is killed, it goes deeper than that. It started from the first steps of preparing to handling, distributing, storing, displaying, packaging, labeling, preparation and serving it. In another words, the whole food supply chain must follow the Islamic dietary laws in order it to be Halal. The practice of Islamic dietary laws in Malaysia has educated Muslim and non-Muslims community to eat food that is pure and good based on the Quran and Haditb. 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